Contour: A Decade of Photography for COCA-COLA Global Design by Guy Aroch & Anna Palma c/o ARTWORLD AGENCY Exhibition at NYCxDESIGN 2025
For over a decade, Coca-Cola’s Global Design team has collaborated closely with photographers Guy Aroch and Anna Palma to craft compelling visual stories that have both defined the brand and influenced contemporary visual culture. Now, during NYCxDESIGN 2025, this creative legacy takes center stage in a bold new exhibition. For the first time, this extensive body of work is being unveiled—celebrating a long-standing collaboration and the role of photography in shaping Coca-Cola’s global image.
Titled 'Contour: A Decade of Photography for Coca-Cola® Global Design by Guy Aroch and Anna Palma', the exhibition features previously unseen images and behind-the-scenes moments, offering a rare glimpse into the creative journey. It explores how design and photography merge to express the joy, emotion, and timeless character associated with Coca-Cola.
From atmospheric lifestyle scenes to cinematic visuals, the exhibition showcases the lasting impact of powerful imagery. At its core stands the iconic Coca-Cola Contour Bottle—marking 110 years of innovation and inspiration—frequently featured as a central element in Aroch and Palma’s visionary work.
The International Center for Photography, 84 Ludlow Street, New York, NY 10002
→ May 15th, Doors Open at 10:30AM, Panel Begins at 11:30 AM
https://nycxdesign.org/nycxdesignxkeynote-contour-coca-cola/
CREDITS
Photographer Guy Aroch and Anna Palma
About ARTWORLD AGENCY
ARTWORLD exists as a platform that prioritizes thoughtful and alternative forms of visual communication. Our years of industry experience allow us to engage in the development and evolution of our artists, pairing them with ideal clients for their mutual long-term success. It’s in this supportive framework that we find our goal — the progression and appreciation of innovative storytelling across multiple mediums. ARTWORLD is an artist representation agency with offices in New York, London, and Paris.
GoSee : artworld.agency
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