DARIUS RAMAZANI presents an eye-catching typography campaign to commemorate 75 years of German Basic Law in Berlin
Photographer Darius Ramazani has been displaying work on a billboard in Berlin Charlottenburg for several years now. His own work mainly, but he also lends it to artists or NGOs from time to time. And now the billboard is being used to celebrate the 75th anniversary of the Germany constitution, or Basic Law, commemorating its proclamation together with CD Nicolas Höfer and Alf Frommer, Exec. Creative Director and Campaign Team Leader at ressourcenmangel.
On 23 May, the German Basic Law turned 75. To celebrate the occasion, particularly in these times, they designed a poster campaign. After all, democracy is more important than ever before.
“For the campaign, we made posters, each with the entire text of the German constitution (about 23,000 words). We printed it all, spectacularly unspectacular, in black and white. Exactly how it is written. That might seem boring when you first see it, but when you start reading it, you realize just how fascinating democracy and freedom are. That’s something we should never forget,” Alf Frommer tells us.
“At 11:55 on 8 May 1949, the Parliamentary Council (put in place by the Allies) in Bonn voted to adopt Germany’s Basic Law. This marked the birth of our democracy. ‘All state authority emanates from the people,’ is precisely why the words of the constitution equate to power – our power to be exact. Never has there been so much truth in this declaration. As always, the complete text of German Basic Law has been printed on the poster.”
“Particularly in our day and age, it is imperative to emphasize the importance of our constitution. Focused entirely on typography, designed in spectacularly unspectacular black and white just like the Basic Law itself was written.” says Darius Ramazani. And participation is possible in a number of ways:
“Just get in touch with me, Darius Ramazani or Nicolas Höfer. We will send you the print file for the specific format you are using for free. Or formats for digital use.
There are four motifs to choose from:
23,000 words. 75 years. 1 freedom.
Words are power. Our power.
Black Red Gold.
The Miracle of Bonn. (UEFA EURO edition)
We are still looking for media partners as well as outdoor advertising specialists, but gladly also companies, associations, political parties who would perhaps simply like to book a billboard for outside their office and be part of it.”
GoSee : ramazani.de
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