Data is everything.... - ABRA c/o ANALOG / DIGITAL produced the 'This Is The New Sandisk' film for SANDISK
CREDITS / DETAILS / VIDEO EMBED LINK
'Sandisk drives work hard to safeguard your content, so you don't have to.' - SANDISK's new look is arguably one of the freshest and boldest rebrandings of recent years. ABRA Network is behind the new and impressive video that presents the new logo to you and the whole world.
Abra.network is a motion-driven design studio based in Warsaw and is represented by ANALOG / DIGITAL.
"Inspired by the voice over script provided by ELA agency and the 2D motion toolkit from Daisy Chain Studio, ABRA created a dynamic video that explores the idea of a world made of data." ANALOG / DIGITAL.
The responsible advertising agency, ELA Advertising with ECD: @stephenwitha_p_h and ACD Copy: @meganhenricks.jpg, to be mentioned in the rebrand team: @jordykuster @meganhenricks.jpg @stephenwitha_p_h @leahbears Marla Steinwald.
"Throughout this year I worked on the new @sandisk brand with such along a team of great creatives and people at ELA Advertising. From conceptualization to the new mark + to their new visual system, we crafted this rebrand from scratch and I’m super proud of how we made it. Shout out to the Sandisk team who believed in our vision on this. More to come in the next months, stay tuned." Jordy Kruster, designer.
Motion Toolkit: @daisy_chain_studio, Daisy Chain Team: @ewan_leslie_ @butt_studio @connor___campbell @happyverity and Logo Sound Design: @offgridteam.
CREDITS
Artist ABRA c/o ANALOG / DIGITAL
Client Sandisk
Advertising Agency ELA
Sound Design Giovanni Dubini
About ANALOG DIGITAL
Experience & multidisciplinary approach. From the get-go we set out to create a production company that’s a bit different. Where no one medium is more important than the next. We’re a bit like that “slash” in our name – a bit hybrid if you will. Mixed-media experience and expertise is the core of Analog/Digital.
We bring together experience on all sides of the ad business - production, artist management, ad agency and marketing - taking into consideration all perspectives throughout the creative production process. Our production experience spans animation, film, and photography - making for a truly hybrid production offer.
With over 20 years of experience across photography, animation & live action film production, AD is the realisation of our vision of a flexible, transparent, no fuss & friendly production company that values collaboration and high quality content – whatever the medium or technique. Between the analog and the digital – staying true to our roots & looking forward to the future.
GoSee : analogdigital.tv
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