For the new cross-media campaign by DocMorris, CECIL ARP c/o EMEIS DEUBEL was commissioned by Jung von Matt NECKAR to shoot the visual assets in parallel with the TV commercial. DocMorris sends a strong message about the future of digital healthcare services.
The campaign aims to position the DocMorris app as the go-to solution for redeeming electronic prescriptions – simple, fast, and convenient. To bring this vision to life, CECIL ARP staged everyday yet emotionally resonant situations with authenticity and sensitivity, illustrating just how much easier DocMorris can make patients’ lives. The visuals are part of a wide-reaching media campaign rolled out across all major channels – including TV, online video, digital out-of-home (Dooh), social media, print, and audio platforms.
CREDITS
Photographer Cecil Arp c/o Emeis Deubel
About EMEIS DEUBEL
Emeis Deubel represents artists with a fresh visual approach to photography, direction and creative conception in advertising and art. In march 2009, Konrad Florian Emeis und Jan Deubel joined their talents and formed Emeis Deubel out of the agency KFE. Both have a strong background in production and creative consulting, having worked for leading German advertising agencies. They successfully combine their artists' creative excellence with a professional «hands-on» organization.
GoSee : emeisdeubel.com