"The East Village is a Legend. Born in the creative clash of the '70s and rocketing to iconic status in the '80s, the neighborhood emerged as the epicenter of Cool, producing a galaxy of stars and shaping an indelible world view of the Culture of New York City. It’s the birthplace of punk, the hub of counterculture, the lightning rod for the city’s kinetic spark. Today, elements of the neighborhood’s history mix with new hotspots that carry the torch. At 62 Avenue B stands Liberty Toye at the very crossroads that cradled the Culture of Cool..."
Sven JACOBSEN stood once again behind the camera for a real estate client from NYC. He photographed for the LIBERTY TOYE website on commission for the agency Ludique with Creative Directors Elyse Siegal and Fred Evans. Created in parallel was a film which we also present you on GoSee.
"The underlying idea was the wild seventies, the fantastic vibes in the then still very wild city of New York City. We tried to bring back these vibes in the film," the photographer tells GoSee. In charge of styling the models was Sara van Pee, with production under the executive of Roxanna Doucet and GoSee member ISABEL SCHARENBERG.
CREDITS
Director Sven Jacobsen
About SVEN JACOBSEN
SVEN JACOBSEN
PHOTOGRAPHER
BORN IN 1969
1997 EXAM IN ARCHITECTURE
1999 FREELANCE PHOTOGRAPHER
2000 FIRST SON JESSE
2002 SECOND SON LUI
2007 THIRD SON CARLI
2012 FOURTH SON JIM
SVEN JACOBSENS PICTURES SHOW A STRONG WISH BACK TO THE SIMPLE THINGS IN LIFE, BACK TO MORE AWARENESS. THEY ARE ALSO A RADICAL DEMAND TO PRESERVE THE LOVE TO GENUINE TRUTH.
I TRY TO FIND SOUL IN A COLD, OVER-ENGINEERED WORLD AND TRY TO FREEZE IT IN PICTURES. I SIMPLY TRY TO LOCATE BLISS IN THE SIMPLE THINGS, IN THE AESTHETICS OF THE MOMENT, IN ORDER TO RENDER A MOOD VISIBLE AND I AM MOSTLY CONCERNED WITH EMOTIONALITY, LIGHTNESS AND AUTHENTICITY.
ALL THIS CAN BE UNDERSTOOD IN DIFFERENT VARIATIONS: FOR ME ITS ACCEPTATION IS BACK TO THE SIMPLE THINGS, TO THE ESSENCE, BACK TO THE ROOTS, BACK HOME, FIND PEACE OF MIND, AWAY FROM TOO MUCH PERFECTION, LEAVE THE ACHIEVEMENT-ORIENTED LIFESTYLE BEHIND, BACK TO REAL WARMTH AND TRUTH.
YOU CAN ALSO RECOGNIZE THIS WISH IN HIS PICTURE LANGUAGE. THE PICTURES ARE ALL WARM AND EMOTIONAL. THEY DEFY TOO MUCH PERFECTION.
THEY ARE SOMETHING OF AN HOMAGE TO A WORLD THAT IS VERY CLOSE AND BECKONS DAILY, AND TO LIFE AND ITS EXHIBITIONS
2012 TAYLOR WESSING PHOTOGRAPHIC PORTRAIT PRIZE 2012,NAT.PORTRAIT GALLERY LONDON
2012 VOIES OFF, ARLES FRANCE
2010 SINGLE EXH.`THATS A PIECE OF CAKE` PLAY,HAMBURG
2010 „SLIDELUCKSHOW“ MMX, BERLIN
2007 „SLIDELUCKSHOW“ SAND BOX STUDIOS,NEW YORK CITY
2005 SINGLE EXH. ´DISCO` GALLERY SCORPION,HAMBURG
2004 SINGLE EXH. ´SAFARI` APLANAT GALLERY,HAMBURG
2003 CANON PROFASHIONAL AWARD,COLOGNE,MUNICH,BERLIN
2002 JOHN KOBAL AWARD,NATIONAL PORTRAIT GALLERY LONDON
2002 BFF EXHIBITION PHOTOKINA COLOGNE
2001 JOHN KOBAL AWARD,NATIONAL PORTRAIT GALLERY LONDON
2001 REINHART WOLF PREIS 2001,HANBURG AND BERLIN
2000 BFF EXHIBITION PHOTOKINA COLOGNE
1999 KODAK PORTRAIT AWARD_2 PRICE
1998 SINGLE EXHIBITION `HEINE`HAMBURG
BOOKPROJECTS
2012 BACK TO MAMA, 272 PAGES 300X240MM KEHRER VERLAG HEIDELBERG / BERLIN
2008 I LOVE, 144 PAGES, 113 IMAGES,SIZE 300 X 210MM
2007 ARTBUYER GERMANY 2008, 320 PAGES,SIZE 240 X 300MM SELTMANN UND SÖHNE VERLAG BERLIN
2004 SAFARI, 120 PAGES, B/W PORTRAITS,SIZE 210 X 250MM
2002 SCHÖN, 120 PAGES, 85 IMAGES,SIZE 210 X 270 MM
CLIENTS
AUDI, APEROL, AXE, BMW, CAMPARI, CHAMPION, CARLSBERG, CASIO, CAMEL, COCA COLA, CONVERSE, DHL, EBAY, EASYJET, FERRARI, FIAT, FUJI, GRUNDIG, GUINESS, IKEA, KMS CALIFORNIA, LEWIS, L+M, LUFTHANSA, MARLBORO, MASERATI, MC DONALDS, MERCEDES BENZ, MEXX, MITSUBISHI, MUSTANG JEANS, NEW YORKER, NIKON, OLYMPUS, PHILIP MORRIS, SIEMENS, SONY ERICSSON, SKY , T-MOBILE, TOSHIBA, VODAFONE, YAMAHA...ETC
EDITORIALS
AMICA, BOOK MODA BAMBINI, BMM MAGAZINE, DEUTSCH, GALA, GUARDIAN MAGAZINE, GEO, GQ, INTERVIEW, J PEOPLE MAGAZINE, MARIE CLAIRE, MAX, NEO2, OYSTER MAGAZINE, QVEST, ROLLING STONE MAGAZINE, STYLE, STELLA MAGAZINE LONDON, STERN, STELLA MAGAZINE, SZ MAGAZIN, VANITY FAIR, ZEIT
LOVELINESS.