FALCA produces the PUMA 'Fuel Your Fast' campaign in collaboration with Kodemedia x 20something, London
CREDITS / DETAILS / VIDEO EMBED LINK
FALCA showcases the PUMA ULTRA BOOTS campaign here on GoSee, created in collaboration with director Gabriel Boyer and photographer Louis Bamford for Kodemedia and 20something, London.
The global Puma Team Sports A/W ‘24 campaign titled ‘Fuel Your Fast’ features the brand-new ULTRA 5s, drawing on 23 years of PUMA Motorsport engineering expertise. In partnership with 20SOMETHING, KODE, and Gabriel Boyer, a visual world has been crafted around the language of Formula 1.
20something: “Producing three distinct principles – thermographic heat mapping, speed warping, and a lenticular lens – which were designed to bring the viewer into the world of the driver. Focusing on the intensity of the two sports, a visual treatment has been developed that highlights the extreme transfers of energy, utilizing a heat-mapped blurring effect that distorts and warps the players as if the speed is tearing off of them.
Shot across multiple locations, the hero piece centers around Fridolina Rolfö and Kingsley Coman in a world where we fuse the intensity of Formula 1 with the agility of Puma’s soccer ambassadors, creating an edit that is fast, aggressive, and an attack on the senses. The design world extends from animated graphical elements to custom helmets and Formula 1 liveries, creating a rich world that connects the boot to the campaign. In addition to appearing in the film, it is also rolled out across a global campaign comprising social media, out-of-home, in-store, and stadiums.”
FALCA is a Barcelona-based production company specializing in the creation of commercials, music videos, and photographic campaigns. Notable clients of FALCA include Puma, Mercedes-Benz, BMW, Flume, Audi, Toyota, Royal Caribbean, TUI, Lexus, Pearl & Dean, Renault, Hyundai, Nissan, Banque Populaire, Citroën, Axa, E.Leclerc, and Škoda.
CREDITS
Director Gabriel Boyer
Production Falca
Advertising Agency Kodemedia x 20something, London
Photographer Louis Bamford
About FALCA
Falca is a full service international production company for photo and film productions.
We are based in Barcelona (Spain) and we produce in Spain mainland and worldwide.
We provide Budgeting, Location Research, Scouting, Casting, Hiring, Travel, Logistics and all your production demands.
Our highly professional crew speaks fluently english, french & spanish.
Falca means Wedge, a piece of wood, metal, etc., with one pointed end and one thicker end that is used to split something, to fit into a space, to separate two things stuck together, etc. Our name is what we do. As a production service company we want our clients, producers, directors and photographers to feel we are right where they need us to be.
We support you, we hold things down for you to keep doors open, we balance things on rought surfaces, we can be invisible, we are reliable and flexible, we are sharp and we step into tight situations when we have to and we are made of steel from the Rhine and Mediterranean wood.
All projects are treated artfully and with care, the same way we like to be treated.
Come and find out. Write us and you’ll see.
We are Falca.
GoSee : falca.com
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