FALCA produces the PUMA 'Fuel Your Fast' campaign in collaboration with Kodemedia x 20something, London
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FALCA showcases the PUMA ULTRA BOOTS campaign here on GoSee, created in collaboration with director Gabriel Boyer and photographer Louis Bamford for Kodemedia and 20something, London.
The global Puma Team Sports A/W ‘24 campaign titled ‘Fuel Your Fast’ features the brand-new ULTRA 5s, drawing on 23 years of PUMA Motorsport engineering expertise. In partnership with 20SOMETHING, KODE, and Gabriel Boyer, a visual world has been crafted around the language of Formula 1.
20something: “Producing three distinct principles – thermographic heat mapping, speed warping, and a lenticular lens – which were designed to bring the viewer into the world of the driver. Focusing on the intensity of the two sports, a visual treatment has been developed that highlights the extreme transfers of energy, utilizing a heat-mapped blurring effect that distorts and warps the players as if the speed is tearing off of them.
Shot across multiple locations, the hero piece centers around Fridolina Rolfö and Kingsley Coman in a world where we fuse the intensity of Formula 1 with the agility of Puma’s soccer ambassadors, creating an edit that is fast, aggressive, and an attack on the senses. The design world extends from animated graphical elements to custom helmets and Formula 1 liveries, creating a rich world that connects the boot to the campaign. In addition to appearing in the film, it is also rolled out across a global campaign comprising social media, out-of-home, in-store, and stadiums.”
FALCA is a Barcelona-based production company specializing in the creation of commercials, music videos, and photographic campaigns. Notable clients of FALCA include Puma, Mercedes-Benz, BMW, Flume, Audi, Toyota, Royal Caribbean, TUI, Lexus, Pearl & Dean, Renault, Hyundai, Nissan, Banque Populaire, Citroën, Axa, E.Leclerc, and Škoda.
GoSee : falca.com
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