The goal of FORTUM is to drive the transition to a cleaner world. TBWA Helsinki commissioned Matthias WEHOFSKY c/o JULIA WALDMANN to realize the people campaign.
When it comes to climate change, we all play a role: Energy companies like FORTUM are driving the development of changing the behavior of decision-makers and consumers over time. The transition to fossil-free energy is necessary in order to counteract climate change. Sweden has for decades been among the leading countries in the world with a fossil-free energy system. Now, the time has come to also replace fossil fuels in other branches such as the steel and chemical industries as well as in transport by water, by air and by land.