“All customers who sign up for an annual subscription now and join us again – or for the first time – not only travel more sustainably, it’s also cheaper for them: New subscribers receive one whole month free of charge.” according to the initiative ‘bwegt – Mobility for Baden-Württemberg”. It is a gift from the state of Baden-Württemberg, the Ministry of Transportation and associations as well as the railway companies and their partners to all customers who choose sustainable mobility for their way to school, to work or in their leisure time.
The gift is advertised with a short TVC. Appearing in the lead roles of the new TV spot are BRODYBOOKINGS models Alessa, Elisabeth, Gerald, Karina and Louis. The executive agency was Serviceplan. Director: Maks Richter.
About – bwegt. Baden-Württemberg is on the path to sustainability. Under the umbrella brand bwegt, we are consolidating all measures to make using local public transport even more attractive. With new trains, improved frequencies, broader railway networks, a simpler price structure, and a whole range of new services. The goal: sustainable mobility for everyone and passengers who just love it. GoSee : bwegt.de & brodybookings.com
CREDITS
Client NVBW, DB Regio BW, VVS
Production Serviceplan
Styling Marianna Kurth
Make-up Laura Aesch
Set Design Zahira Diefenbach
Model Alessa
Model Gerald
Model Elisabeth
Model Karina
Photographer Maks Richter
Model 5 Louis
1. Assistent Alex Wunsch
2. Assistent Anton Richter
About BRODYBOOKINGS
Markus Brodbeck aka Brody started casting for some directors in 1997. Good scouting and casting work made Brodycasting successful. Numerous clients and campaigns found their face with Brodycasting. In 2001 Brodymodels was founded to give special talents a home and open doors to international partners. Ever since, a few brodymodels made their way into the fashion business. A locationservice called Platzverweis in Stuttgart/Berlin offers attractive architecture for any production since 2002 and showcases in the publication of the IF Design awarded 40 Räume Stuttgart and 40 rooms Berlin. New labeled Brodybookings brings Brodycasting and Brodymodels back together and brings up a brand new artist department featuring longtime professionels and hottest new discoveries. Brody is heading the company and three more bookers are supported by 2 trainees and scouts. Platzverweis is lead by Alina Franke and one more trainee and when neeeded, some free lancers.