GoSee CREATIVES TO WATCH : Future Positive presents the AI-generated fashion film ‘Blue’ as a digital homage to Yves Klein on GoSee

Future Positive is a pioneering design studio at the intersection of fashion and technology. Established in 2021 by Rotem Goeta and Nir Goeta, both fashion designers, the studio specializes in crafting immersive visual storytelling through AI and 3D design for fashion and luxury brands. Future Positive pursues innovative and sustainable approaches to reshape the future of fashion, seamlessly bridging virtual and physical worlds.

The vision of Future Positive is exemplified in the AI-generated fashion film ‘Blue’. The film was created with AI-generated videos and images, using Midjourney for AI generation, Photoshop for post-processing, Magnific for final enhancement, and Runway Gen-3 for video generation.

GoSee : What inspired the fashion film ‘Blue’?  Rotem : ‘Blue’ is an AI-generated fashion film and editorial showcasing the Future Positive collection, inspired by Yves Klein’s formulation ‘International Klein Blue’ (IKB).

How does your work connect to Yves Klein’s vision? In our work, we channel the essence of Yves Klein’s vision, infusing his IKB with a fresh interpretation that resonates with the digital age.

What themes does the color blue represent in your collection? Inspired by Klein’s belief in the infinite and boundless nature of blue, we explore how this color transcends physical and psychological constraints, embodying the limitless potential of creative expression.

What role does technology play in your collection? The collection is brought to life through the collaboration between human creativity and AI, representing a modern renaissance – a fusion of art, technology, and design that reimagines the future while honoring echoes of the past.

What is the core message of ‘Blue’? Through the juxtaposition of classical architecture and abstract modernity, ‘Blue’ is a meditation on the alchemy of color and form – demonstrating how the fusion of fashion and technology becomes a vessel for rebirth, forging new realms of connection and beauty in an ever-evolving world.

Future Positive has showcased its visionary work in museums and global events such as the PhotoVogue Festival and London Fashion Week, leading to collaborations with industry leaders like SHOWStudio and i-D Magazine – pushing boundaries of creativity in the digital age through cutting-edge image and video productions.

To see more work, make sure to stop by futurepositive-studio.com.