Jack Daniel’s Tennessee Whiskey is part of the Brown-Forman Corporation, an international manufacturer of spirits such as whiskey, vodka, liqueur, tequila, champagne, and wine. The campaign presented here is Jack Daniel’s follow-up to ‘Be Gentle, Man!’, which was also conceived by the agency haebmau.
The campaign motifs were photographed by Tim SONNTAG c/o JULIA WALDMAN.
With a production of around 90 million liters each year, Jack Daniel's is the best-selling American whiskey brand worldwide and competes with the Scottish whiskey brand Johnnie Walker for the title of best-selling whiskey from any country.
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