JEFF LUDES photographs the Launch of HYUNDAI’S new electric IONIQ 5 in California for Innocean USA – electric innovation meets innovative design
The team from Innocean USA, led by Creative Director Pat Zimmerman, once again commissioned transportation specialist JEFF LUDES. The brief this time was to stage the IONIQ 5, the fully-electric crossover built by HYUNDAI. The combination of a puristic exterior and a sustainable interior is what gives the IONIQ 5 its elegant style and an entirely new, spacious in-car experience. Jeff photographed the IONIQ 5 in front of thrilling architecture as a modern city car as well as against an impressive natural backdrop in the vast open landscape of California.
“After a thorough location hunt from Southern to Northern California, they ended up shooting half and half, picking the best the state has to offer. NorCal provided rolling golden hills and dramatic ocean views, while the angular lines of the vehicle were best complemented by the architecture around Los Angeles. After eight days of shooting everything, including motion, lifestyle, video and interiors, the images were given to Studio KB for completion.” (Art Producer: Melanie Tongas, Producer: Anne Tower and Stylist: Mark Auria).
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