14.06.2021  •  Advertising NEWS

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Just the right perspective for the NUSSBAUM Optipress systems - Jonathan HEYER c/o UPFRONT realizes eye-catching visuals and videos for Serviceplan Suisse

CREDITS / DETAILS / VIDEO EMBED LINK

UPFRONT PHOTO & FILM GMBH: Jonathan Heyer for Nussbaum

Client: Nussbaum
Production: All In Productions
Usage: Optipress campaign
Advertising Agency: Serviceplan Suisse
Creative Director: Michael Kathe
Art Director: Nadja Tandler
Post Production: AschmannKlauser & Südlich-T
Photographer: Jonathan Heyer c/o Upfront Photo & Film GmbH

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CREDITS / DETAILS / VIDEO EMBED LINK

UPFRONT PHOTO & FILM GMBH: Jonathan Heyer for Nussbaum

Client: Nussbaum
Production: All In Productions
Usage: Optipress campaign
Advertising Agency: Serviceplan Suisse
Creative Director: Michael Kathe
Art Director: Nadja Tandler
Post Production: AschmannKlauser & Südlich-T
Photographer: Jonathan Heyer c/o Upfront Photo & Film GmbH

Copy the following code to embed this video on your site (use ctrl+c / cmd+c):

Serviceplan Suisse developed a 360-degree campaign for NUSSBAUM and its Optipress systems. It offers a one-stop solution: from a digital planning tool to pipes and fittings or even innovative crimping tools which can be operated by app. The elaborate visuals and videos for the campaign were realized in a warehouse in cooperation with Jonathan HEYER c/o UPFRONT. Over the course of two days, the individual pieces were ‘carefully spread out’ - and then photographed from atop a five-meter crane.

From this surprising perspective, plumbing technicians immediately recognize the advantages of how all Optipress products fit together. For the campaign, a variety of advertising media were developed, including ads for trade journals, flyers, display banners, mailshots, social media ads, and POS measures.

Also on the team were Selma Caglayan, Valmire Muji (Consulting), Nadja Tandler (Art Direction), Peter Liptak (Copy), Dominic Shota Schweingruber (Motion), Michael Kathe (Creative Direction), Marcin Baba (Executive Creative Direction), Carmen Anderegg, Barbara Häne (Production), Pam Hügli, Raul Serrat (Overall Responsibility), Plan.Net (Online), Jonathan Heyer (Photography), All in Productions (Production), Werner Baumgartner (Styling), Aschmann Klauser Postproduction (Post), and Südlich-t (Grading, Stop Motion).

 
UPFRONT PHOTO & FILM GMBH: Jonathan Heyer for Nussbaum

UPFRONT PHOTO & FILM GMBH: Jonathan Heyer for Nussbaum