Let me hear you crunch! - H.P. BAXXTER in the new MC DONALD'S Crispy campaign spot, food styling by Jürgen ZIMMERSTÄDT c/o BIGOUDI
CREDITS / DETAILS / VIDEO EMBED LINK
So loud. So good. The McCrispy is rocking – thanks to testimonial Chris P. Baxxter, aka good-mood machine H.P. Baxxter, known nationwide as the frontman of the band Scooter. Food stylist Jürgen ZIMMERSTÄDT c/o BIGOUDI was responsible for the McCrispy's appealing and cinematic look.
For the spot directed by Christian Schilling, the Scooter hit "Maria (I like it loud)" was reimagined and quickly rewritten to "McCrispy (I like it laut)." The core message of the campaign is: this burger is not only delicious, but also an acoustic experience thanks to the crispy chicken. And so from now on, the slogan is: 'Let me hear you crunch!'
The campaign for McDonald's Germany was produced by Cobblestone Filmproduktion, with Scholz & Friends as the agency.
CREDITS
Director Christian Schilling
Client Mc Donalds
Styling Jürgen Zimmerstädt c/o Bigoudi
Celebrity H:P: Baxxter
FEATURING: Kerstin Mende
About BIGOUDI
BIGOUDI is a renowned creative management agency dedicated to hair & makeup artists and stylists. Over the last 40 years, BIGOUDI has become a large international network connecting skilled artists with opportunities in the beauty and fashion industries. Through a combination of artistic flair and strategic management BIGOUDI shapes the careers of creative professionals.
GoSee : bigoudi.de
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