Lot of Plans? Change the world together! AKTION MENSCH campaign with people motifs by Florian BÜTTNER c/o MONDAY IN MAY for Accenture Song
The slogan of the latest campaign for AKTION MENSCH is ‘Lots of Plans’ and sheds light on people with or without disabilities who want to lead a self-determined life. Florian BÜTTNER c/o MONDAY IN MAY photographed the stills for Accenture Song (production: Tony Petersen Film).
Thomas Knüwer, Creative Managing Director at Accenture Song: “The focus is on the stories and dreams of people who have a lot of plans. Big and small, near and far. #LotsOfPlans means something entirely different to each of them.”
Annika is a protagonist of the campaign. The fact that she is wearing a prosthetic right leg, however, rarely plays a role in her everyday life. “I could complain about everything and be sad now. Or, I can say: Who cares, life goes on,” Annika tells us about her decision to live her life with a prosthetic leg just like she had done before.
GoSee : mondayinmay.de
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