Markus Mueller photographs poetic moments for all senses and DUCKSTEIN BIER & PHILIPP UND KEUNTJE
While conventional beer commercials tend to show their target groups while drinking their products, DUCKSTEIN beer takes a totally new approach with its emotional billboard motifs. The beholder immediatlely feels how unique it is to experiene Duckstein with all senses. GoSee member Markus MUELLER was on the road once again for the eye-catching motif and underscored the claim of this very exceptional beer campaign in utter poetry. On set again this time were creatives Johannes Appel and Christian Schütze from the agency Philipp und Keuntje. ''Taste cannot be explained, you have to feel it,'' says Holger Lindhardt, the responsible CEO of the Hamburg-based agency tells us about the campaign. At Carlsberg Germany, Marketing Director Kristian Walsoe is the client representative.
CREDITS
Client Carlsberg Group
Advertising Agency Philipp und Keuntje
Art Director Johannes Appel, Christian Schütze
Art Buyer Wiebke Burmeister
Post Production vivid grey / Simon Geis
Photographer Markus Mueller
About MARKUS MUELLER
Like few other photographers Markus Mueller knows how to use visual means – depth in particular – to create places that invite discovery. Throughout his work he rejects the obvious and embraces the freely associative.
Markus Mueller's path to photography was preceded by a detour through the humanities. He began a degree program in history and political science in his hometown of Dresden, but while slogging through dreary texts he discovered his love of images, and decided to leave university and concentrate on photography instead. He first worked as a photographer’s assistant, and later enrolled at Berlin’s Lette Verein school, earning his diploma in 2003. Since then he has lived and worked in Germany’s capital, where his office is now based.
In addition to his art photography, Markus Mueller is known for his sophisticated work in advertising and is an internationally sought-after photographer for clients such as Adidas, Volkswagen, Land Rover, O2, Hornbach, Mercedes-Benz and Panasonic. Even in his commercial projects, Markus Mueller eschews the functional and instrumental and seeks to create timeless, enduring images. He has received numerous awards for his work, including a Clio Award, an Epica Award and a WPPED Cream Award as well as prizes from ADC Germany, ADC Europe, Cannes Lions and D&AD London.
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A BLUE STAR ARE APPROVED BY GOSEE
