Markus Mueller photographs the new Pixel campaign for SWISSCOM and also dares a peek into the future with Swisscom.
The Pixel campaign of SWISSCOM shows small and mid-sized business how to start their future with digital solutions. Markus Mueller visualized the campaign idea at various locations throughout Switzerland where he showcased the concrete advantages of the digital solutions Swisscom has to offer – whether team work way beyond the office, simple scalability of solutions or access to important data on the go.
And Markus Mueller also skillfully staged a peek into the future for SWISSCOM. With the new multimedia campaign, the telecommunications company demonstrates that it is the ideal partner for big businesses in the middle of digital transformation. The concept developed by Serviceplan Suisse gives the viewer a peek into the future and gives them an idea of what the big word Digitization stands for and how companies can profit from it.
CREDITS
Client Swisscom
Production VISUALEYES ARTISTS / Natalija Fallocca-Bajric
Advertising Agency Serviceplan Suisse AG
Art Director Roland K. Buob
Post Production Fotomaki Retouching GmbH
Visual Effects Trixer
Photographer Markus Mueller
About MARKUS MUELLER
Like few other photographers Markus Mueller knows how to use visual means – depth in particular – to create places that invite discovery. Throughout his work he rejects the obvious and embraces the freely associative.
Markus Mueller's path to photography was preceded by a detour through the humanities. He began a degree program in history and political science in his hometown of Dresden, but while slogging through dreary texts he discovered his love of images, and decided to leave university and concentrate on photography instead. He first worked as a photographer’s assistant, and later enrolled at Berlin’s Lette Verein school, earning his diploma in 2003. Since then he has lived and worked in Germany’s capital, where his office is now based.
In addition to his art photography, Markus Mueller is known for his sophisticated work in advertising and is an internationally sought-after photographer for clients such as Adidas, Volkswagen, Land Rover, O2, Hornbach, Mercedes-Benz and Panasonic. Even in his commercial projects, Markus Mueller eschews the functional and instrumental and seeks to create timeless, enduring images. He has received numerous awards for his work, including a Clio Award, an Epica Award and a WPPED Cream Award as well as prizes from ADC Germany, ADC Europe, Cannes Lions and D&AD London.
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