MARKUS MUELLER photographs the safer sex campaign ‘Love Life’ for the Swiss Federal Office of Public Health and Rod Kommunikation
The new ‘Love Life’ campaign by the Swiss Federal Office of Public Health (FOPH) is aimed at ramping up prevention of sexually transmitted infections (STIs). Supporting this endeavor is the agency Rod Kommunikation, which was responsible for realizing the campaign together with MARKUS MUELLER and his team, who were in charge of the motifs. Production company: Shining Film. CD was Heinrich Schnorf, with art direction in the hands of Ondrej Maczko.
LOVE LIFE’s key message urges everyone: do your Safer Sex Check. According to the campaign, you’re ready for sex only after you do the check. Being ready for a sexual encounter means being aware of the protection recommendations in advance.
The goal of the awareness campaign is to stop transmission of HIV as well as the viruses Hepatitis B and C in Switzerland by 2030, we are told by Anne Lévy, Director of FOPH. It is also aimed at reducing the infection rates of other STIs by continuing to consistently apply the method: do the Safer Sex Check.
The campaign is focussed on personal, risk-based protection and testing recommendations. The tool developed for this purpose is the Safer Sex Check, which indicates individual precautions that can be taken. Although the condom still remains an important means of prevention, it is no longer the focus of the campaign.
GoSee : m-mueller.org
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