MDCT leading BRUNO BANANI into a new era: the iconic 90s brand chooses a new trailblazer for communication and grants a first glimpse at the new look
The Stuttgart-based creative agency MDCT received the mandate for further strategic development of the BRUNO BANANI brand. After winning a multi-stage pitch, MDCT is now responsible for campaigning, social media and ecommerce for the undergarment specialists.
During the first phase of the partnership, alongside the conclusion of strategic orientation, a photo shoot also took place with renowned photographer Deniz Alaca, introducing a new visual language for the BRUNO BANANI brand. The video and complete production were in the hands of Goodbyefuture.
Wolfgang Benz, CEO of MDCT, tells us : “BRUNO BANANI is a name people know. A fact we would like to build upon even more in the future. We look forward to our partnership with bruno banani and to breathing new life into the brand. Our goal is to create a coherent brand image.”
Jan Jassner, CEO of BRUNO BANANI, emphasizes the possibility to reposition the brand and create a stronger profile. “As a brand, we have always been known for doing exactly what we set out to do. It’s in our DNA. And we want it to be an even bigger part of who we are in the future. We want to target new, younger audiences and intensify our activities both in the marketplace and in our own online shop – while inspiring the community across all channels.”
José Borge, second CEO of BRUNO BANANI : “The first shoot was very promising and clearly shows the path we are taking together. We would like to highlight the strengths of BRUNO BANANI in their entirety and underscore our uniqueness as well as our broad range of products. In MDCT, we have found precisely the partner we’ve been looking for; a partner who understands us as a brand.”
We aim to gradually strengthen the brand identity across all touchpoints. The first results of the shoot are planned for the second quarter. Until then, further strategic measures will be developed and implemented step-by-step to ensure the success of the rebranding efforts.
Together with his team of 40, founder and CEO Wolfgang Benz creates real dream brands. The agency stands for strategic lead management and modern creation. Conducting business under the name of Werbewelt until October 2022, MDCT has been demonstrating its expertise as an owner-managed agency since 1995. It has received 73 awards and supports brands such as Abtei, American Express, Dr. Scheller, Luisa Cerano, Mercedes-Benz, Porsche, Rolf Benz or Steinel.
-
Like
- Comment
ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
