24.05.2021  •  Advertising NEWS

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MONICA MENEZ : ADC Germany Silver in the area of ‘Photography for Brand Building’ and Gold for the ‘Best Hybrid Exhibition’ for the artificial exhibition project OBJECT CARPET × Ippolito Fleitz Group

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MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

Client: Ippolito Fleitz Group
Post Production: visualcraftroom
Make-up: Sabine Nania
Photographer: Monica Menez
Product Design: Tilla Goldberg

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The photographer and director thrilled the jury of Art Director’s Club Germany with her work for the campaign and the exhibition concept OBJECT CARPET × Ippolito Fleitz Group. She was awarded the Silver Nail in the category ‘Photography for Brand Building’. The jury explains its decision: “It is an interplay of shapes, surfaces and colors. Each photo appears here clearly in its construction; the human being even becomes a geometric shape. The structure of the carpet is staged here in an entirely new manner, changing our perspective of materiality. It is product advertising full of irony – so abstract that it becomes art. This Dadaistic combination simply sparks the interest for carpets, and it’s just plain fun to try to get to the bottom of these images.”

Her client
Ippolito Fleitz Group was awarded the coveted Golden Nail in the category ‘Hybrid Exhibition’. The jury explains here in a summary by Jochen Kortlepel: “The jury was thrilled by the work. A carpet exhibition for the Milan Design Week has been designed, which was preceded by three years of product development between the agency and the client. The wonderfully planned exhibition had to then be cancelled due to Corona. Without hesitating, the designers turned the exhibition into a photo studio and teamed up with the renowned photographer to create extraordinary photos which can be seen around the world. The photo studio ultimately became a virtual showroom featuring both impressive spectacular moving images and a digital 360° virtual tour. As the jury, we rolled out the carpet for the creatives, saying: Hats off!'

We present you the project including the film once again on GoSee.

 
Featuring: +2
MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

 
MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

 
MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

 
MONICA MENEZ

MONICA MENEZ

 
MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

 
MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

 
MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

 
MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

 
MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

 
MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

 
MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

 
MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

 
MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

 
MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group

MONICA MENEZ for OBJECT CARPET × Ippolito Fleitz Group