Following a successful pitch, Hamburg-based agency Freunde des Hauses supported online toy retailer MYTOYS.DE. The brief for the new agency partner was to develop a creative concept that would be used by the company over the years to come. The image campaign which was developed based on the concept started in September. Sophie SCHWARZENBERGER c/o JULIA WALDMANN stood behind the camera for it.
According to the press release, myToys would like to get even closer to its target group: “Family life is an emotional roller-coaster ride – lively, genuine, at times chaotic and hectic, but at the same time full of joyful moments. We want our customers to feel these emotions in our offers and their visual presentation,” says Ulrich Hauschild, Head of Marketing at the MYTOYS GROUP.”… “Because these little imperfect moments are exactly what make family life so special and fill us with the greatest joy when we look back on them.”