New Design, New Management : LÜRZER’S ARCHIVE set to reveal its new magazine, new team and lots of new projects at UPDATE-22-BERLIN
Lürzer’s Archive, the leading magazine for global advertising creativity, will premiere its new design and management at this year’s UPDATE-22-BERLIN. Ever since it was founded in Germany in 1984 by the highly successful ad creative and entrepreneur Walter Lürzer, the magazine has gained a worldwide reputation and published several editions and related books.
Last September, control of the magazine passed from the Lürzer family to Creative Standards International, owners of the Cresta Awards. With new ideas and fresh investments, the title is set to relaunch later this spring with an expanded online presence as well as a new design and content for the magazine. Update.Salon will be the first event to showcase the developments.
“I’m delighted by the changes we are working on,” comments Michael Weinzettl, longstanding Editor-in-Chief and Publisher based in Berlin. “We are strengthening several of the most popular features of the magazine, adding more content and extending our online activities. We’re giving the whole company a major design refresh.
Photography and photographers will also be more effectively reviewed and showcased on the new website and in the magazine. “With our latest ‘200 Best Photographers’ book, just out, we are entirely aware of the rapid developments and aspiring talents in photography. We can and must help to explore, critique and celebrate this great industry. To do precisely that, we are launching new products in print and on the website.”
The new Managing Directors of Lürzer’s Archive, Lewis Blackwell and Alan Page, will join Michael Weinzettl, Sales Manager Sheila King and other colleagues as part of a larger group at UPDATE-22-BERLIN this May.
Lewis Blackwell, former Global Creative Director of Getty Images and bestselling author of a series of photography books, tells us : “The creative community, particularly in the areas of photography and film, is very close to my heart. It’s wonderful that the Update.Salon event can take place again. This will be a big year for Lürzer’s Archive, and making our contribution to this event will be a highlight.”
GoSee : UPDATE.Salon & luerzersarchive.com
About LÜRZER'S ARCHIVE
Lürzer's Archive, the celebrated creative resource for advertising professionals worldwide, has been offering a full set of inspirational tools since 1984: Lürzer's Archive magazine; Lürzer's Archive 200 Best Specials; the Lürzer's Archive website, plus our wide range of apps. It was back in the early 1980s that advertising copywriter and agency owner Walter Lürzer banged his fist down on the table and resolutely shouted out to himself: "If no one's going to do it for me, I'm going to have to do it myself - for everyone!" What he was referring to, back in that dark pre-internet era, was the laborious process of hunting out and compiling advertising campaigns from around the world. In those days, there were not many ways of finding out how products and services were being advertised in, say, America, Asia, or individual European countries. The first issue of Lürzer's Archive magazine was published October 1984 in Frankfurt am Main, Germany, and today the title has over 150,000 readers worldwide.
Since 2004, Lürzer's Archive has been publishing the 200 Best series, featuring a range of different volumes focusing on a variety of graphic design disciplines. Each carries only work by the best 200 creatives to have submitted to the respective volume. Titles in this series are published every two years. A jury specially convened for each volume selects from the work submitted the items they consider to be the best. In return for a share of the costs, all those selected are subsequently invited to have their work published. In 2010, we added a further title - "200 Best Packaging Design" - to the product range. With "200 Best Automotive Ads 2000-2010 Worldwide" we have begun to target not only top creatives but also leading industry decision-makers, and will continue to do so in the future by assembling specials dedicated to specific categories and sectors with a view to broadening our audience reach still further.
www.luerzersarchive.com puts the focus firmly on our principle of "curatorship of inspiration." Boasting striking graphics, the chance to view all new agency submissions, and online features designed to both inform and inspire, the website complements the prestigious magazine, which presents the most interesting new print campaigns, TV commercials and, more recently, digital designs from all over the world. Daily features on Audiovisual, Campaigns, Digital and Who's Who in the ad world, plus a weekly blog from our Publisher and Editor-in-Chief Michael Weinzettl, complete the package.
To help you get the most out of your Archive, we are constantly seeking to inspire by developing not only our content but also the channels through which we come to you. With this in mind, we have just released the brand new apps for iPhone and iPad. On these, we present more than 160 issues of pure creativity, featuring more than 50,000 outstanding print campaigns and over 8,000 full-screen spots in first-rate HD quality, making this new app the ultimate in sheer ad-loving indulgence.
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