One car – two sides. Frithjof OHM & PRETZSCH shoot the BMW 4 Gran Coupé
How do you shoot a vehicle whose sex appeal doesn’t just come from the elegant design, but also it’s pure sporty sophistication? Serviceplan Suisse developed the campaign for BMW Switzerland and Frithjof OHM very elaborately produced it on location in line with the launch of the 4 GranCoupé. Matthias PRETZSCH told GoSee: ‘after researching locations all across Europe, we finally found the right one in Austria, where we produced the shoot in collaboration with Dieter Wagner Productions. The only real challenge was the almost apocalyptical weather with 3-days of rain and storms’. See the result here on GoSee.
CREDITS
Client BMW (Schweiz) AG
Production Frithjof Ohm & Pretzsch / Matthias Pretzsch
Advertising Agency Serviceplan Suisse
Art Buyer NEVEREST GmbH & Co. KG
Post Production ZOOT postproduction gmbh / Kerstin Giordano / Tom Schulte
Photographer Frithjof Ohm
About FRITHJOF OHM INCL. PRETZSCH
Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."
Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."
Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.
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