For the jewelry manufacturer BINDER, based in the Stuttgart area, Stephan Glathe photographed the launch campaign under the creative direction of Hanna Tembrink from Untitled Publishing.
The shoot took place, befitting of the family company Binder which has been at home in Swabia for 113 years, in the vast region of the spectacular Swabian Alb. The summery looks were styled by Susanne Marx, with hair & makeup by Kerstin Hajdu.
In 1910, BINDER was founded in Mönsheim as a small business by neckless craftsman Friedrich Binder. More than 50 years ago, he already proved to be a pioneer in the field of automation with complete vertical integration, from wire production to fully automatic finishing. Today, BINDER is strongly positioned in the high-tech sector.
BINDER exports to meanwhile more than 50 countries around the globe. The company is a successful expert in the world of necklaces as well as in turning and milling technology, to which extended workbenches in Asia and Southern Europe contribute greatly.
GoSee : binder-fbm.de & stephanglathe.com
CREDITS
Client Binder
Art Director Untitled Verlag
Styling Susanne Marx
Hair & Make-up Kerstin Hajdu
About STEPHAN GLATHE
Stephan Glathe is international freelance fashion and advertising photographer based in Stuttgart, Germany. His work is emotional, yet well crafted and focused on the actual product. His customers like HUGO BOSS, Medima, Erwin Müller and others enjoy working with him because of his professional approach and his ability to convey the brand values in his images.His editorial work was recently published in QUALITY Magazine, SUPERIOR Magazine, BOLD, HUF Magazine, FAULT Magazine, Max, Playboy Magazine and various US publications like BISOUS Magazine, Relapse Magazine and VOLO Magazine.
Adverting clients such as BOSCH, YAMBS or Volksbank appreciate his ability to work with actual employees as models in their campaigns - giving the images a more authentic feel. The corporate image book "MEHR" with his images for TMG consultants won a Corporate Publishing Silver Award in 2012.