Revisited : “Life is not an IKEA catalog” - the IKEA Norway campaign showed you beautiful everyday moments, photographed by Morten BORGESSTAD c/o WILDFOX RUNNING
A woman throwing up on the sofa, a dog peeing on the carpet, a destroyed living room, .... the IKEA Norway campaign cleans up with 'Schöner Wohnen' and shows you what happens in real life. Because: life is not clean and tidy like a catalog, no, every consumer tests his furniture, whether voluntarily or involuntarily, for suitability for everyday use.
And IKEA furniture passes the test with flying colors according to the campaign, photographed in 2023 by Morten BORGESSTAD c/o WILDFOX RUNNING.
The IKEA campaign was developed by the Try agency from Oslo, Norway, founded in 1998. TRY Advertising Agency is a strategic partner of the global communications company WPP and represents the agency chains Grey Group, VMLY&R and Ogilvy in Norway.
CREDITS
Artist Morten Borgestad c/o WILDFOX RUNNING
Client IKEA
About WILDFOX RUNNING
WILDFOXRUNNING is an interdisciplinary artist management company based in Frankfurt, helping numerous clients bring their creative ideas and projects to life. We will source the right people for your brief and work hard to guarantee a smooth workflow tailored to your needs and budget. Constantly on the lookout for exceptional creative artists worldwide, we provide support to our talents and clients equally. We love what we do! We believe exceptional creative work and design improve our lives. Creativity doesn’t just inspire and provoke, it also serves as motivation.
GoSee : wildfoxrunning.com
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