SALTVERK: Salt Production in the Westfjords of Iceland – Hand-Harvested Salt from Geothermal Energy. A Report by Axel Sigurdarson c/o ANDREA HEBERGER
Axel Sigurdarson c/o ANDREA HEBERGER captured the essence of SALTVERK, a traditional craft business set against the breathtaking backdrop of Iceland's Westfjords, where sustainable, hand-harvested salt has been produced since 2011.
Saltverk was established to revive an ancient Icelandic tradition of salt production. In the 18th century, salt was produced in Iceland using geothermal energy, but this practice was discontinued after a few decades. Saltverk revived this tradition and now produces high-quality, sustainable salt that is used in many top-tier restaurants and households.
Westfjords of Iceland: The Perfect Place for Salt Production
The remote Westfjords region, where Saltverk is located, is far less traveled than other parts of Iceland. Its pristine nature and the purity of the seawater offer the perfect conditions for producing high-quality sea salt. As Saltverk itself says: "The quiet and peaceful region of the Westfjords has access to the cleanest seawater, which serves as the raw material for our salt."
Sustainability and Craftsmanship: Saltverk’s Philosophy
The company aims to preserve Icelandic craftsmanship traditions while ensuring a modern and environmentally conscious production process. Saltverk values transparency and openness. Every day, visitors can see firsthand how the salt is made and what makes it so special.
Born and raised in Reykjavík, Iceland, Axel Sigurdarson spent much of his childhood traveling across the country with his family. It was during these trips that he began documenting his surroundings using an instant camera. After earning a photography degree in Denmark, Axel has worked closely with both agencies and magazines worldwide. Specializing in advertising, lifestyle, and outdoor photography, Axel has been involved in numerous advertising campaigns over the past decade. For inquiries about productions in Iceland, feel free to contact Andrea Heberger.
CREDITS
Client Salt Verk
Photographer Axel Sigurdarson c/o ANDREA HEBERGER GmbH
About ANDREA HEBERGER GMBH
Can you imagine the smell of a bakery? The fragrance of fresh warm bread and buns is fantastic! I was lucky enough to grow up in my parents' bakery. This was in Nürnberg, where I was born in 1960. My first profession was as an architecture draftswoman and for a few years I worked in interior design. As I am very close to nature, I looked for something else and I founded one of the first organic sheepfarms with cheese dairy in Frankonia. After this wonderful experience I finally landed by chance in the advertising industry.
My love for photography and my talent for organizing productions led me to this exciting profession. In 1990 I started my own agency for photographers and since that I handled thousands of photo productions worldwide, bringing many artists and clients together for fruitful, long-term collaborations. I am proud to have been a successful classic agent for 33 years and am grateful for so many experiences and challenges.
In 2017 it was time to shift down a gear and I have changed the concept of my agency. Since then, my focus is on promotional/marketing work for artists in the fields of Photography and Motion in order to strengthen their presence on the B2B market. Now.. I run this new concept in the 8th year and I can say that it was the best decision to change. It is wonderful to work with international creative people like photographers. I am always amazed by their exciting biographies and how the Artists see the world through their lenses.
I am very grateful that I have been able to accompany many creative people on their way. I love to share my wealth of experience and with them and I love to be the contact person for all topics around the photo business. I live with my dog Fanni in a small fine house with a magic garden in the Taunus Mountains, near Frankfurt/Main. From here I promote for my photographers on the international stage of the advertising industry. I am more than happy to be able to combine the near to the nature with my amazing work.
GoSee : andreaheberger.de
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