14.02.2023  •  Advertising NEWS

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Sea Level Re-Boot - the iconic rubber boots from TRETORN, staged by PATRIK JOHÄLL c/o B&A REPS GERMANY 

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@Tretorn_europe and @forsmanbodenfors by Patrik Johäll of B&A REPS GERMANY

Artist: Patrik Johäll c/o B&A REPS Germany
Client: @Tretorn_europe
Advertising Agency: @forsmanbodenfors

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Photographer and director PATRIK JOHÄLL c/o B&A REPS GERMANY staged the Sea Level Re-Boot for the agency Forsman Bodenfors and TRETORN EUROPE. The iconic rubber boots from Tretorn, labelled Sea Level Re-Boot, are not only made from sustainable and recycled material, they each also have a measuring stick printed on them indicating how sea levels are expected to rise during the coming decades due to climate change.

“The climate crisis is very real, but sometimes its effects can be hard to visualize. With Sea Level Re-Boot, we both have a way to highlight the very concrete effects of climate change, but also to inspire people to take action,” says Erica Hyttfors, Head of CSR and Product Development at Tretorn.

GoSee ba-reps.com

 
@Tretorn_europe and @forsmanbodenfors by Patrik Johäll of B&A REPS GERMANY

@Tretorn_europe and @forsmanbodenfors by Patrik Johäll of B&A REPS GERMANY

 
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