Tune out the noise, and turn up the music! From moving trains to urban landscapes – the global campaign for SONY was shot all across London in just three days and that in quite challenging locations. As part of an ongoing collaboration with HMX media, Matthew JOSEPH c/o UPFRONT took a fast-paced tour across London – to capture a mixture of lifestyle scenarios showing off the noise cancelling tech for the launch of SONY’s sleek new earbuds.
CREDITS
Client Sony
Advertising Agency HMX Media
Photographer Matthew Joseph c/o Upfront Photo & Film GmbH
About UPFRONT PHOTO & FILM GMBH
Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.
This adds up to: Better deals, better results. For everybody.
UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.
What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.
www.upfront.de
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