Step by step into the future ... - MARKUS MUELLER photographs the ‘Believe in Yourself’ campaign for ERSTE BANK/SAVINGS BANK Austria
Invest in the future step by step – for the client ERSTE BANK/SPARKASSE, MARKUS MUELLER photographed the great new motifs for the new ‘Believe in Yourself’ campaign on the topic of fund savings for the agency Jung von Matt/Donau with AD Axel Spendlingwimmer. Markus tells GoSee : “The photos are meant to bring back memories of your own childhood, ... that you experienced and survived, and that you will never forget. And, of course, always believing in yourself.”
Advertised in the campaign is the fund savings service of the institute: “Fund savings enables customers to invest regularly in funds and build up assets over a long period of time – starting at 50 euros a month. Choose one or more funds and benefit from the expertise of our fund managers. It’s quite easy how a fund works: several investors pool their money instead of investing it alone. The experts of our investment company combine the money and invest in stocks, bonds, real estate, etc. All investors acquire shares in the securities. The generated income is either paid out or reinvested. In addition, investors can profit from a rise in the market price of securities.”
Erste Bank Austria is the leading institute of the Austrian Savings Banks Group. Together with 49 regional savings banks, we are one of the largest banking groups in the country. In a nutshell: 15,520 employees in 49 institutes (46 savings banks, Erste Bank, Erste Group, Zweite Sparkasse) with 3.8 million customers and 1,075 branch offices (incl. OMV banking service points). GoSee: erstebank.at
CREDITS
Client Erste Bank/Sparkasse Austria
Production Kai Tietz Produktion GmbH / Kai Tietz
Advertising Agency Jung von Matt/Donau
Art Director Axel Spendlingwimmer
Post Production Jenny Cremer
Styling Alli-Liis Vandel
Set Design Armin Kohlman
Photographer MARKUS MUELLER
About MARKUS MUELLER
Like few other photographers Markus Mueller knows how to use visual means – depth in particular – to create places that invite discovery. Throughout his work he rejects the obvious and embraces the freely associative.
Markus Mueller's path to photography was preceded by a detour through the humanities. He began a degree program in history and political science in his hometown of Dresden, but while slogging through dreary texts he discovered his love of images, and decided to leave university and concentrate on photography instead. He first worked as a photographer’s assistant, and later enrolled at Berlin’s Lette Verein school, earning his diploma in 2003. Since then he has lived and worked in Germany’s capital, where his office is now based.
In addition to his art photography, Markus Mueller is known for his sophisticated work in advertising and is an internationally sought-after photographer for clients such as Adidas, Volkswagen, Land Rover, O2, Hornbach, Mercedes-Benz and Panasonic. Even in his commercial projects, Markus Mueller eschews the functional and instrumental and seeks to create timeless, enduring images. He has received numerous awards for his work, including a Clio Award, an Epica Award and a WPPED Cream Award as well as prizes from ADC Germany, ADC Europe, Cannes Lions and D&AD London.
-
Like
- Comment
ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
