Streetwear brand PESO launched its first permanent basics collection ‘RAWS’. For the upcoming drop, Justin Fuchs, Germany’s most successful fashion YouTuber, and his team developed a photo & video campaign to stage the collection in different settings. PESO is among the most famous & successful streetwear brands in Germany.
Responsible for the video was film production company Salt Water Films, while STUDIO IGNATOV – award-winning photo & media production company based in Düsseldorf, Germany, and Lachen, Switzerland – was in charge of production and post of the campaign motifs. Posing for the camera of Denis Ignatov were male models Alexander Yttegard from Le Management and David Yowa. The campaign was then published on the channels of PESO & Justin, accompanied by digital out-of-home screens, and quickly chalked up several hundred thousand impressions.
“I proudly announce that I have launched my own basics line on 5 February, 2021. After weeks and months of sampling and production, we are finally more than happy with the result: the coolest basics with a nice fit and the finest quality,” says Justin, YouTuber and founder of the PESO brand.