16.05.2022  •  Advertising NEWS

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Sustainable and stylish - Marina Geckeler photographs for Munich-based beauty brand BYENA BEAUTY – hair & make-up by Kevin BETE c/o LES ARTISTS by Josef Stockinger

BYENA Beauty is a beauty brand from Munich which manufactures 100% certified and vegan decorative natural cosmetics full of passion, scientific know-how and attention to detail.

The motifs presented here were photographed by Marina Geckeler, and at her side was hair & make-up artist Kevin BETE c/o LES ARTISTS by Josef Stockinger.

Behind BYENA Beauty is founder Ena from Munich together with a team of scientific experts. For the company, sustainable beauty is a passion : “As a child, I already dreamed of having my own beauty company. But when I told others about my idea, unfortunately, no one really supported me. ‘You can’t do that,’ I was often told.”

Ena intensively researched the cosmetics market again and again while studying for her two master’s degrees in International Management and Finance : “When I took a closer look at the ingredients of my make-up products one day, I was shocked to see how many harmful and controversial ingredients the products contained that I was using on a daily basis. Everything is in constant transition to become more conscious and natural. Nutrition. Skin care. So why not make-up?

In search of high-quality alternative sources of decorative natural cosmetics, I soon noticed that there was a gap in the market: Because products were either not 100% vegan, didn’t meet the requirements or were not in tune with the zeitgeist. I saw myself confronted again and again with a big problem in the decorative cosmetics industry: greenwashing, the PR and marketing tricks used by many cosmetics companies to make themselves look ‘greener’, more responsible and environmentally friendly – then it was clear to me: I had to change that!”

GoSee : byenabeauty.comles-artists.com

 
Featuring: GoSee ADVERTISING
LES ARTISTS BY JOSEF STOCKINGER

LES ARTISTS BY JOSEF STOCKINGER

 
LES ARTISTS BY JOSEF STOCKINGER

LES ARTISTS BY JOSEF STOCKINGER

 
LES ARTISTS BY JOSEF STOCKINGER

LES ARTISTS BY JOSEF STOCKINGER

 
LES ARTISTS BY JOSEF STOCKINGER

LES ARTISTS BY JOSEF STOCKINGER

 
LES ARTISTS BY JOSEF STOCKINGER

LES ARTISTS BY JOSEF STOCKINGER

 
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