SVEN JACOBSEN photographs motifs for the new ASTRA Kleine Freiheit beer campaign for Philipp und Keuntje (PUK)
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Spreading big smiles everywhere right now is the new ASTRA campaign photographed by SVEN JACOBSEN for Philipp und Keuntje. The 360 degree campaign all about the new lager Astra Kleine Freiheit can be seen all over big cities and relevant student hotspots across northern and western Germany.
The beer Kleine Freiheit, which ASTRA brews as a ‘Helles’, or lager, now complements the wide range of ASTRA beer and is brewed to position the brand in the ever-growing lager segment. A St. Pauli style lager? Only at ASTRA: “Our Kleine Freiheit beer is quite the contrast to the world-famous Große Freiheit with its wild nightlife – the perfect beer for chilling with friends when you get of work early. At the same time, ‘Kleine Freiheit’ also stands for the laid-back open-minded vibe of the St. Pauli district and the Port of Hamburg,” Svenja Kühlke, Senior Brand Manager of ASTRA, tells us.
Art buying was in the hands of Karen Schwarzer, with creation by Annika Frey, and production by NU PROJECTS. Styling was taken care of by Tina Bornmann and grooming came from Nin Allegro. Post by Philipp und Keuntje in-house.
GoSee : svenjacobsen.com
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