SVEN JACOBSEN photographs the international brand campaign for JULIUS BÄR ‘How we invest today is how we live tomorrow’ (Zum Goldenen Hirschen)
The agency Zum Goldenen Hirschen based in Cologne was in charge of developing and realizing the global image campaign for Swiss management group JULIUS BÄR – with eye-catching motifs photographed by SVEN JACOBSEN last autumn in Vienna (production: E&P Munich). Embracing the claim : ‘How we invest today is how we live tomorrow’, it’s designed to inspire us to make the most of the options presented to us today.
“We are all investors in a better future. And it’s our job as wealth managers to inspire our clients to take action today that will enable them to achieve what’s most important to them tomorrow,” says Larissa Alghisi Rubner, Chief Communications Officer at Julius Bär. “The campaign really makes me very proud – it gets to the heart of our brand. It is modern, emotional, and profound, without seeming too excited or forced. It all wouldn’t have been possible without the keen sensitivity, creativity and professionalism of the team from Zum Goldenen Hirschen.” Rubner adds.
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About SVEN JACOBSEN
SVEN JACOBSEN
PHOTOGRAPHER
BORN IN 1969
1997 EXAM IN ARCHITECTURE
1999 FREELANCE PHOTOGRAPHER
2000 FIRST SON JESSE
2002 SECOND SON LUI
2007 THIRD SON CARLI
2012 FOURTH SON JIM
SVEN JACOBSENS PICTURES SHOW A STRONG WISH BACK TO THE SIMPLE THINGS IN LIFE, BACK TO MORE AWARENESS. THEY ARE ALSO A RADICAL DEMAND TO PRESERVE THE LOVE TO GENUINE TRUTH.
I TRY TO FIND SOUL IN A COLD, OVER-ENGINEERED WORLD AND TRY TO FREEZE IT IN PICTURES. I SIMPLY TRY TO LOCATE BLISS IN THE SIMPLE THINGS, IN THE AESTHETICS OF THE MOMENT, IN ORDER TO RENDER A MOOD VISIBLE AND I AM MOSTLY CONCERNED WITH EMOTIONALITY, LIGHTNESS AND AUTHENTICITY.
ALL THIS CAN BE UNDERSTOOD IN DIFFERENT VARIATIONS: FOR ME ITS ACCEPTATION IS BACK TO THE SIMPLE THINGS, TO THE ESSENCE, BACK TO THE ROOTS, BACK HOME, FIND PEACE OF MIND, AWAY FROM TOO MUCH PERFECTION, LEAVE THE ACHIEVEMENT-ORIENTED LIFESTYLE BEHIND, BACK TO REAL WARMTH AND TRUTH.
YOU CAN ALSO RECOGNIZE THIS WISH IN HIS PICTURE LANGUAGE. THE PICTURES ARE ALL WARM AND EMOTIONAL. THEY DEFY TOO MUCH PERFECTION.
THEY ARE SOMETHING OF AN HOMAGE TO A WORLD THAT IS VERY CLOSE AND BECKONS DAILY, AND TO LIFE AND ITS EXHIBITIONS
2012 TAYLOR WESSING PHOTOGRAPHIC PORTRAIT PRIZE 2012,NAT.PORTRAIT GALLERY LONDON
2012 VOIES OFF, ARLES FRANCE
2010 SINGLE EXH.`THATS A PIECE OF CAKE` PLAY,HAMBURG
2010 „SLIDELUCKSHOW“ MMX, BERLIN
2007 „SLIDELUCKSHOW“ SAND BOX STUDIOS,NEW YORK CITY
2005 SINGLE EXH. ´DISCO` GALLERY SCORPION,HAMBURG
2004 SINGLE EXH. ´SAFARI` APLANAT GALLERY,HAMBURG
2003 CANON PROFASHIONAL AWARD,COLOGNE,MUNICH,BERLIN
2002 JOHN KOBAL AWARD,NATIONAL PORTRAIT GALLERY LONDON
2002 BFF EXHIBITION PHOTOKINA COLOGNE
2001 JOHN KOBAL AWARD,NATIONAL PORTRAIT GALLERY LONDON
2001 REINHART WOLF PREIS 2001,HANBURG AND BERLIN
2000 BFF EXHIBITION PHOTOKINA COLOGNE
1999 KODAK PORTRAIT AWARD_2 PRICE
1998 SINGLE EXHIBITION `HEINE`HAMBURG
BOOKPROJECTS
2012 BACK TO MAMA, 272 PAGES 300X240MM KEHRER VERLAG HEIDELBERG / BERLIN
2008 I LOVE, 144 PAGES, 113 IMAGES,SIZE 300 X 210MM
2007 ARTBUYER GERMANY 2008, 320 PAGES,SIZE 240 X 300MM SELTMANN UND SÖHNE VERLAG BERLIN
2004 SAFARI, 120 PAGES, B/W PORTRAITS,SIZE 210 X 250MM
2002 SCHÖN, 120 PAGES, 85 IMAGES,SIZE 210 X 270 MM
CLIENTS
AUDI, APEROL, AXE, BMW, CAMPARI, CHAMPION, CARLSBERG, CASIO, CAMEL, COCA COLA, CONVERSE, DHL, EBAY, EASYJET, FERRARI, FIAT, FUJI, GRUNDIG, GUINESS, IKEA, KMS CALIFORNIA, LEWIS, L+M, LUFTHANSA, MARLBORO, MASERATI, MC DONALDS, MERCEDES BENZ, MEXX, MITSUBISHI, MUSTANG JEANS, NEW YORKER, NIKON, OLYMPUS, PHILIP MORRIS, SIEMENS, SONY ERICSSON, SKY , T-MOBILE, TOSHIBA, VODAFONE, YAMAHA...ETC
EDITORIALS
AMICA, BOOK MODA BAMBINI, BMM MAGAZINE, DEUTSCH, GALA, GUARDIAN MAGAZINE, GEO, GQ, INTERVIEW, J PEOPLE MAGAZINE, MARIE CLAIRE, MAX, NEO2, OYSTER MAGAZINE, QVEST, ROLLING STONE MAGAZINE, STYLE, STELLA MAGAZINE LONDON, STERN, STELLA MAGAZINE, SZ MAGAZIN, VANITY FAIR, ZEIT
LOVELINESS.
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