THE GENERATION FOREST with surreal portraits by Frederike WETZELS c/o COSMOPOLA for Überground
The latest campaign of the climate protection cooperative THE GENERATION FOREST – developed by Hamburg-based creative agency Überground – shows that treses are irreplaceable. Frederike WETZELS c/o COSMOPOLA photographed surreal portraits for it which are also brought to life through animation. Set design was taken care of by Tati Synth, with styling by Natalia WITSCHKE c/o NINA KLEIN and post by RETOUCHED.
The main goal was to convince even more people of the importance of investing in the rainforest, and by doing so, bring about positive change for our climate.
Überground founder Jo Marie Farwick: “Cooperation based on an equal footing with a new client that has a truly collaborative mindset. And then getting to rethink and realize a large-scale insight-driven communication campaign from scratch; and that with a result everyone involved can really be proud of – that’s why we get out of bed every day.”
Oliver Jacobs, GL member of The Forest Generation: “Giving the cooperative and the topic of climate protection sustainable relevance through forestation; powerfully, positively and convincingly to the point.”
GoSee : cosmopola.de
CREDITS
Artist Frederike Wetzels c/o Cosmopola
Production Cosmopola GmbH
Advertising Agency ÜBERGROUND
Post Production Retouched-Studios GmbH
Styling Natalia Witschke c/o Nina Klein
Hair & Make-up Kristin Belger c/o Liganord
Set Design Tati Synth
Casting Cosmopola / Barbi Mlczoch
About COSMOPOLA
Let me introduce myself: I started as a freelance photographer myself, gained experience as a picture editor and managed a magazine before working as an artist representative for 7 years at Anja Wiroth Agency. Then the time came to explore new challenges, and so I decided to build up a group of talented photographers and illustrators at Cosmopola. I am endlessly amazed and inspired by the creative beauty I witness every day and am deeply dedicated to enabling artists to share their vision. Cosmopola´s goal is to build up a team of talented photographers and illustrators and help push them into the market. Cosmopola works from a cosmopolitan forward-thinking mindset, which anticipates the increasingly tightly woven connections between East and West, art and commerce, fashion and business. Cosmopola offers comprehensive support to artists, whether they are just breaking into commercial work, or are veterans of the industry by handling all the logistics, allowing the artist to focus exclusively on the creative process. Cosmopola wishes to see their artists flourish in the commerical art world and helps them continue making the world a more beautiful place with their images.
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