Car photographer Simon STOCK c/o JSR AGENCY was already commissioned to shoot stills in the studio, pre-lockdown, for the new ROLLS ROYCE ‘Dawn Silver Bullet’ collection. The campaign is reminiscent of a nostalgic poster campaign in the spirit of the Grand Tour of the twenties. Because the name of the game in 2021 is still : Glamorous, timeless locations await you… as soon as we are able to leave our homes!
Rolls Royce : “Inspired by the spirit of the roadsters of the 1920s, Dawn Silver Bullet is a modern interpretation of the heady, irreverent attitude of that decade. A powerful and precise model that cuts through noise and strikes a chord with everyone in search of escape and adventure. Limited to only 50 cars worldwide, the retro style of Dawn Silver Bullet is a future classic that honors the glamorous past.”
Depicted is a classic trip starting off in Goodwood, the home of Rolls-Royce, down to the Cote D’Azur in southern France, through Paris and Reims in the Champagne region, before reaching the south and the so beloved Mediterranean sun. Each Rolls Royce is manufactured by hand in the highly modern production facility and headquarters in Goodwood, England. The photos are used worldwide for events, an app and digital. GoSee : rolls-roycemotorcars.com & jsragency.com