The Taste of Winter - foodstylist Jürgen ZIMMERSTÄDT c/o BIGOUDI and MC DONALD’S celebrate the return of the BIG RÖSTI … and meet BIGOUDI as an exhibitor at UPDATE-24-BERLIN

MC DONALD’S celebrated the return of the Big Rösti and invited guests for the occasion to its very first digital igloo, built in front of the historical Ludwigsburg Residential Palace. The icy dome was brimming with tech and thrilled guests just as much with high-end animations as with the Big Rösti, the star of the elaborate production.

The commercial was directed by Kai Sehr with foodstyling from the skilled hands of Jürgen ZIMMERSTÄDT c/o BIGOUDI.

The Big Rösti Winter World was open to guests from 7 – 10 December, 2023, daily between 12 and 8pm in the courtyard of the Ludwigsburg Palace. Fifteen guests were allowed to enter the igloo at a time. Since 23 November, everybody’s favorite Big Rösti has been available everywhere in Germany. And in addition to the winter burger of the year, there were even two more versions: the Big Rösti Cranberry and the Big Rösti Raclette. Plus, news regarding product availability: All three burgers were sold this winter through 31 January, 2024.

“We’re so delighted to have been able to put together this extraordinary Big Rösti Winter World for our customers! We are well aware of how eagerly the burger is awaited by our guests each year. Our goal this year was to not only celebrate the magical winter season together with our guests in restaurants but also to make it an experience to remember in the spirit of our campaign claim.” Tomasz Debowski, Chief Marketing Officer of McDonald’s Germany.

Meet the Hamburg-based agency for hair, makeup, styling, foodstyling, props, … BIGOUDI as an exhibitor at UPDATE-24-BERLIN. Bigoudi is considered synonymous with quality and quite justifiably among the most firmly established HMS agencies in Germany.
 
GoSee : bigoudi.de