13.04.2022  •  Advertising NEWS

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TIGHTROPE PRODUCTION produces the ADIDAS AVACOURT S/S 2022 campaign in Palm Springs CA – AVACOURT, the new tennis shoe designed female-first

CREDITS / DETAILS / VIDEO EMBED LINK

TIGHTROPE PRODUCTION X AVA Court Spring Summer 2022

DOP: Monica May
Production: Tightrope Production
Styling: Chanel Gibbons
Hair & Make-up: Marina Gravani
Set Design: Steven Valdez
Photographer: Carlos Serrao
Co-Production: Glam PR (Production)

Copy the following code to embed this video on your site (use ctrl+c / cmd+c):

CREDITS / DETAILS / VIDEO EMBED LINK

TIGHTROPE PRODUCTION X AVA Court Spring Summer 2022

DOP: Monica May
Production: Tightrope Production
Styling: Chanel Gibbons
Hair & Make-up: Marina Gravani
Set Design: Steven Valdez
Photographer: Carlos Serrao
Co-Production: Glam PR (Production)

Copy the following code to embed this video on your site (use ctrl+c / cmd+c):

Her game. Her shoe. Introducing AVACOURT – leaving the old standard behind with a breakthrough in women’s tennis. With AVACOURT, ADIDAS is bringing out a new tennis shoe model, which has been developed specifically for women. TIGHTROPE PRODUCTION presents the AVACOURT Spring/Summer 2022 campaign here on GoSee, which was produced in Palm Springs CA.

On set for the videos was DOP Monica May, and the photos were shot by Carlos Serrao (styling: Chanel Gibbons, hair & make-up: Marina Gravani, set design: Steven Valdez, co-production: Glam PR).

The AVACOURT shoe emerges from a long-standing mold of how footwear has been designed in the past. We have spent several years researching the differences between men’s and women’s feet, analyzing foot scans, fittings and wear-out patterns, in order to design a comfortable, flexible shoe, just for women and the way they play. All of which culminates in the numerous design features that make AVACOURT a revolution in footwear, and women’s sport. Equipped with a lightweight Bounce Pro midsole for optimal cushioning, the shoe provides stability and cushioning in all the right places, engineered based on women’s preferences and the average female athlete size. The TPU Torsion System offers an optimal balance of stability and flexibility for women, while the soft collar material is designed to provide comfort in the area where women tend to experience more friction.”

 
TIGHTROPE PRODUCTION X AVA Court Spring Summer 2022

TIGHTROPE PRODUCTION X AVA Court Spring Summer 2022

 
TIGHTROPE PRODUCTION X Adidas Spring Summer 2022 AVA Court

TIGHTROPE PRODUCTION X Adidas Spring Summer 2022 AVA Court

 
TIGHTROPE PRODUCTION X AVA Court Spring Summer 2022

TIGHTROPE PRODUCTION X AVA Court Spring Summer 2022

 
TIGHTROPE PRODUCTION X Adidas Spring Summer 2022 AVA Court

TIGHTROPE PRODUCTION X Adidas Spring Summer 2022 AVA Court

 
TIGHTROPE PRODUCTION X Adidas Spring Summer 2022 AVA Court

TIGHTROPE PRODUCTION X Adidas Spring Summer 2022 AVA Court

 
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