'What do you hear when you press play? The guitar solo, the piano chords, the trembling bass. But you hear more than that. You hear the feelings deep inside you.' - The SENNHEISER | MOMENTUM 4 Wireless Headphones offer you exceptional sound, sleek design and absolutely advanced noise suppression, but above all: the chance to concentrate fully on yourself and your feelings, your experience.
The agency SORRYWECAN about their spot: “Introducing our latest global campaign, created in collaboration with BeeSweet films and Ogilvy Amsterdam. With an innovative approach to cinematography, we explored the possibilities of virtual production. A cinematic dreamscape, with a touch of AI, taking you right to the Grand Canyon.
Shot at the iconic Barrandov studios, we utilized LED walls as the backdrop for our CGI generated landscaped. With real-time rendering, we were able to project the Grand Canyon onto our panels, blending physical and digital elements in real time. Complemented by eight meter-tall faux stones, the 200m2 LED panel allowed us to simulate an environment thousands of miles away. A global production, done locally.
Our team spanned over a 100 people, two months of prep, seven lens varieties and three different Arri Alexa Mini LF cameras. A success worth the effort, the project has been shortlisted for the Berlin Commercial Awards. A recognition of our desire to create, and innovate at the same time.”
SORRYWECAN is a multimedia studio that develops customized experiences in the fields of film, show and virtual avatars. They are a collective of artists, technologists and visionaries dedicated to shaping creative innovation on a global scale. With a team of experienced producers and creatives, they approach each project with great care and dedication.
CREDITS
Director Roland Wranik
Client Sennheiser Ogilvy Amsterdam
Production SORRYWECAN
Advertising Agency Ogilvy Amsterdam
Producer Be Sweet
Location Barrandov Studios
About SORRYWECAN
We craft tailor-made experiences across film, show and virtual avatars.
Bringing together producers, artists, and technologists we are empowered to think, ideate, and execute without constraints, bringing any idea to life from its conception to its final execution.
More than a studio, we are a collective of creatives, directors, producers, technologists, scientists and more. Our mission is to connect approaches across art, science, technology and design to discover new frontiers of possibility, creating experiences that defy reality. Uniting all aspects of production under one roof, we were able to bypass the traditional structures, empowered to think, ideate, and execute without constraints. Over the decade, we've assembled an exceptional team dedicated to turning even the wildest ideas into tangible realities. Our scope is limitless.
Sorry, we can.
GoSee : sorrywecan.com