'You Feat Stimorol' - STIMOROL and Ogilvy Turn Chewing Gum into Music – Photos & Film by Mat NEIDHARDT c/o EMEIS DEUBEL
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
For the 'You Feat Stimorol' campaign, Ogilvy in Zurich developed an interactive idea for the young target audience: a DJ app that allows users to mix individual tracks from chewing gum packs. Each flavor delivers its own sound packs – scanned via the app.
Mat NEIDHARDT c/o EMEIS DEUBEL staged the campaign's visual concept. The imagery brings energy, color, and the creative spirit of Gen Z directly to the motif.
As a special highlight, Swiss musician Nickless produced the best submitted track – a real feature for the community and a clear boost for brand loyalty.
CREDITS
Photographer Mat NEIDHARDT c/o Emeis Deubel
About EMEIS DEUBEL
Emeis Deubel represents artists with a fresh visual approach to photography, direction and creative conception in advertising and art. In march 2009, Konrad Florian Emeis und Jan Deubel joined their talents and formed Emeis Deubel out of the agency KFE. Both have a strong background in production and creative consulting, having worked for leading German advertising agencies. They successfully combine their artists' creative excellence with a professional «hands-on» organization.
GoSee : emeisdeubel.com
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