“Without forests, the world would have gone down the drain long ago. UNHIDE THE CHAMPION!” is what lead actor Elon Ast, aka Christoph BÜTTNER c/o BRODYBOOKINGS, demands for the fictitious climate company Klimaschutz AG. The spot was produced by Sommer+Sommer for the German Forestry Council.
The German Forestry Council (DFWR) is the political voice of forestry in Germany. It’s members are German institutions and companies active in forestry and related organizations, including several state-owned forestry enterprises, forestry commissions, scientific and professional organizations as well as private forest owners.
The goal of DFWR is to enforce sustainable forestry, e.g. that forest care and management is performed to promote their healthy, stable and productive condition, to preserve their multiple functions, whether as a resource, for protection or recreation, and in the interest of national culture and environmental protection.
The campaign is planned for 21 months at first and is targeted not only at consumers but also at multipliers and decision-makers in the media as well as social, economic and political spheres. Besides the Stuttgart-based creative and advertising agency Sommer+Sommer, the campaign is supported through PR measures by Kollaxo Markt and Medien GmbH in Bonn.
GoSee : dfwr.de & klimazukunft-wald.de/unhide & brodybookings.com
CREDITS
Client Die Klimaschutz AG.
Production Sommer+Sommer
Model Christoph B. c/o Brodybookings
About BRODYBOOKINGS
Markus Brodbeck aka Brody started casting for some directors in 1997. Good scouting and casting work made Brodycasting successful. Numerous clients and campaigns found their face with Brodycasting. In 2001 Brodymodels was founded to give special talents a home and open doors to international partners. Ever since, a few brodymodels made their way into the fashion business. A locationservice called Platzverweis in Stuttgart/Berlin offers attractive architecture for any production since 2002 and showcases in the publication of the IF Design awarded 40 Räume Stuttgart and 40 rooms Berlin. New labeled Brodybookings brings Brodycasting and Brodymodels back together and brings up a brand new artist department featuring longtime professionels and hottest new discoveries. Brody is heading the company and three more bookers are supported by 2 trainees and scouts. Platzverweis is lead by Alina Franke and one more trainee and when neeeded, some free lancers.