We present you the latest artwork by multitalented An LE c/o NOW OPEN for YSL BEAUTY. The director realized the spot almost entirely in CGI/3D. At his side for support, he had top model Luz Pavon, who – not all too surprisingly – made an equally captivating as sensational appearance on the machine. The spot was created in close cooperation with An’s agency NOW OPEN, which he co-founded. NOW OPEN not only supported the film shoot but also the complete post production from start to finish – in other words, CGI, music, retouching, grading, and editing.
CEO Victoria c/o NOW OPEN : “Speed into the season with the ultimate in extremely pigmented glitter and shimmer... Sequin Crush, which embodies the brand’s sexy and powerful image with a fast and pumping soundtrack and striking visuals.”
L’ORÉAL tells us about its for so many reasons invaluable brand : “Yves Saint Laurent Beauté gives a style its body and soul. Completely liberated, it asserts itself as a collection of icons – each creation driven by boldness, youth and the avant-garde. In the wake of Saint Laurent, who showcased the spirit of the times for nearly 40 years, YSL Beauté continues its unbridled love affair with women to create, shape and develop modernity. No compromise. Your own rules. Now.” GoSee : yslbeauty.com