‘OPHIRUM. Simply Gold.’ Cash Cow Farmers banks on the notorious ‘Golden Hand’ for the fine metal trader – in the campaign post-produced by IMAGEREFINERY
With the ‘Golden Hand’, OPHIRUM has created a daring and entirely new campaign. The key idea is based on the proverbial golden hand, which one demonstrates by betting on the right investment. What’s special about it : the golden hand is blind to age and gender, skin color and status!
The campaign was developed by the agency Cash Cow Farmers, a full-service creative agency headquartered in Hamburg, represented personally by Creative Director Art Gudrun Cordts and CD Text Benjamin Dresel. Post production of the motifs photographed by Michael Abele was in the hands of IMAGEREFINERY.
CASH COW FARMERS : “There are customers who are truly worth gold. The same goes for precious metals retailer OPHIRUM – not merely for its glittering products, but just as much for the creative freedom we were given for the complete upgrade of the brand and communication. With top-of-the-line 360° conception, we designed everything from the logo to the TVC and the website, to the print campaign, the YouTube infomercial and even the online banner. In other words: the complete communication mix.
In an iconographic campaign, we took the famous proverb literally and staged the ‘Golden Hand’ in text and form as a refreshing and unmistakable key visual. To do so, we communicated how simple and beneficial purchasing gold with OPHIRUM can be with a charming approach – embracing the perfect claim: ‘OPHIRUM. Simply Gold’.
Ophirum, founded in 2010 and headquartered in Frankfurt/Main, is a trader of precious metal investment products independent of banks and a longtime partner of Heraeus for the distribution of precious metal bars. Ophirum Commodity GmbH is a company specialized in precious metals : “Our team consists of specialists who, over the course of their professional career, have discovered the fascination for resources – both for themselves and their investors. We were aware of the value and strategic significance of precious metals as a capital investment and the ability to hedge risks early on. Based on this assessment and the lack of a trustworthy supply of physical precious metals in Germany, Ophirum Commodity GmbH was founded.”
GoSee : imagerefinery.de
CREDITS
Advertising Agency Cash Cow Farmers
Creative Director Gudrun Cordts / CD Art
Copywriter Benjamin Dresel / CD Text
Post Production IMAGEREFINERY
Photographer markus abele
About IMAGEREFINERY
IMAGEREFINERY steht für High-End Postproduction. Komplexes Composing, klare Look-Entwicklung und sensibles Retouching sind unsere Leidenschaft. Zusätzlich erweitern wir mit CGI den fotografischen Spielraum und setzen bei Live-Rendering und Fluid-Simulation auf größtmöglichen Realismus und Flexibilität.
Fotografen, Werbe- und Designagenturen vertrauen uns Ihre Bilder und Ideen an. Wir helfen bei ihrer Entwicklung, finden Wege alles passgenau in Szene zu setzen und sind einfach da – egal ob vor oder während des Shootings mit eigenem Equipment und wenn nötig die ganze Nacht.
Nur so entstehen Bildwelten mit höchstem, kreativen Anspruch, und deshalb ist IMAGEREFINERY der Ort, wo Bilder hin wollen.
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