‘Protect This House’ - the producers and team players from LS PRODUCTIONS go 100% into defence mode for UNDER ARMOUR and the agency 72 & Sunny
CREDITS / DETAILS / VIDEO EMBED LINK
As if it were yesterday… UNDER ARMOUR and the agency 72andSunny are launching a revival of the ‘Protect This House’ campaign – after 20 years. The spot was directed by Jonas Lindstroem, and the DOP was Monika Lenczewska. The team player chosen once again as the production service was LS PRODUCTIONS.
“When today’s athletes hit their breaking point, it’s their team that pushes them to keep going. That’s what ‘Protect This House’ is all about. With the help of current and future basketball legends Stephen Curry, Kelsey Plum, Aliyah Boston and Bryson Tucker, Under Armour is bringing back ‘Protect This House.’ These game-changing athletes will represent bold team mentality and show the world what it means to fight for your team.” UNDER ARMOUR.
“Everyone has to come back to their roots at some point. And Under Armour is going back to its roots with the revival of ‘Protect This House,’ but evolving it to apply to today. Twenty years later, ‘Protect This House’ is still a rallying cry that ignites a fire within athletes – it’s about believing in yourself, having a sense of pride, and pushing yourself to your limit to accomplish greatness for yourself and your team, both on and off the court.” – Stephen Curry, 4x NBA Champion.
“Ups and Downs. Hard and Soft. Thick and Thin. Live or Die. A story about a team. ‘Protect This House’ for @underarmour starring @oli_verclayton, @abduwashington and @mungobridge.” Jonas Lindstroem, Director.
GoSee : lsproductions.com
CREDITS
Director Jonas Lindstroem
DOP Monika Lenczewska
Client Under Armour
Production ICONOCLAST UK
Advertising Agency 72 & Sunny
Creative Director Matteo Gallinelli, Guillaume Roukhomovsky
Producer Jean Mougin (Executive Producer) & Simon Eakhurst
Sound Design Ethan Houser for Dirty Soup
Music Raife Burchell (Music Supervisor) & Brian Crosby for Dirtysoupmusic
COORDINATOR Football Coordinators Andy Ansah & Bohdan Pylypchuk
PRODUCTION SERVICE LS PRODUCTIONS
LS SENIOR PRODUCER Emma Hughes
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