23.11.2020  •  Agencies NEWS

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100 Percent ‘BACK TO NATURE’ with ELEMENTS PRODUCTION SERVICES and VEEBA TRULY TOMATO KETCHUP

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ELEMENTS PRODUCTION SERVICES PVT LTD

BACK TO NATURE This 30 second ad has been designed for high recall value and a sharp focus on the core qualities of Veeba Ketchups which are simultaneously: One, that it is full of farm fresh goodness and purity; and two, it has no room (physically and metaphorically) for harmful chemicals, preservatives, synthetic colours or artificial flavours. Hence the film will be created with rich appetite/food appeal, but cuts away from the surfeit of that in the online space by its treatment of running the farm-to-bottle story in reverse... powerfully illustrating that the goodness Veeba contains in every bottle comes straight from the farm! We shot this in Mumbai and just when we were wrapping up- the message came saying that Covid-19 is declared a Pandemic. Post happened during the lockdown .

Director: JAYANT HADKA
DOP: SANKET SATAM
Client: VEEBA
Production: Elements Production Services Pvt Ltd
Advertising Agency: GCD
Creative Director: GOPIKA CHOWFLA
Post Production: FAMOUS STUDIOS
Music: TOMAS
Model: ONIMA KASHYAP

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This 30-second ad for VEEBA was designed for maximum brand recognition with a sharp focus on the core qualities of VEEBA Ketchup, which are simultaneously: One, that it is full of farm fresh goodness and purity; and two, that it has no room (physically or metaphorically) for harmful chemicals, preservatives, synthetic colors or artificial flavors. The spot convinces its audience with great food appeal and cuts away from the surfeit of ads in the online space by the way it runs the farm-to-bottle story in reverse... powerfully illustrating that the goodness Veeba contains in every bottle comes straight from the farm!

Achal Sinha c/o ELEMENTS : “We shot this in Mumbai, and just when we were wrapping up, we received message that Covid-19 had been declared a Pandemic. Post was taken care of during the lockdown.” It was directed by Jayant Hadka, DOP was Sanket Satam, and the executive agency was GCD with CD Gopika Chowfla. In front of the camera stood Onima Kashyap, and the spot was produced by ELEMENTS PRODUCTION SERVICES PVT LTD, India.


About – Veeba is one of the leading condiments & sauce companies in India. Our strong focus on quality, innovation and products which are ‘better for you’ has helped us to stand out in a highly competitive retail market. With a pan-Indian distribution network reaching both general trade and modern trade shops, we offer our consumers the freshest and the most authentic flavors in the comfort of their own homes. Extreme focus is put on procuring the finest and most authentic ingredients from across the globe which are then used in a world class ISO 22000 certified manufacturing facility.

We are a very proud Indian company which manufactures world class food products in India. Veeba started off as a B2B sauce & condiments company, and our client list includes several of the biggest global names in quick service restaurants and the coffee industry. Not to mention, that our manufacturing plants pass the strictest quality tests and audits. We have won numerous awards from our esteemed clients, honoring us as a quality-focused and a highly innovative business partner. We pride ourselves in a vast distribution network which enables us to offer world-class products to small restaurants, bakeries and canteens across the length and breadth of the country, enabling them in turn to offer their consumers a wide variety of the best quality sandwiches, pizzas, pastas, shakes and many other delicious menu items. GoSee :
veeba.in

 
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