Becoming … – RETOUCHED-STUDIOS post-produces the 2023 employer campaign for MERCEDES-BENZ & an UPDATE-23-BERLIN exhibitor
Camila Armbrust c/o Shotview Artists Management photographed the 2023 employer campaign for MERCEDES-BENZ. Posing for her camera were a diverse variety of models chosen to convey the ‘Becoming… One of Us’ claim. A visual element consistent throughout the 40 motifs is the sky, symbolizing the company that connects all individuals worldwide – regardless of age, ethnicity, gender, religion or sexual orientation.
The executive agency was MDCT AG with post production by the Hamburg-based RETOUCHED-STUDIOS.
Themed upon ‘Becoming… One of Us’, Mercedes-Benz has launched a new international campaign to position itself continuously as an attractive employer in the job market. With this campaign, Mercedes-Benz expresses its conviction that the success of the company depends to a large extent on employees realizing their full potential in their work – with their technical expertise, pioneering spirit and uniqueness. Over the course of this campaign, the employer value proposition has also been redefined: ‘Together for excellence’.
“More than 160,000 applicants in 2022 in Germany alone show: Mercedes-Benz not only builds desirable cars but is also a sought-after employer, underlined in our new employer branding campaign in which we focus on people and their individual development. ‘Together for excellence’ is a promise to our workforce, which delivers top performance. We heavily invest to create a modern and motivating working environment for our team. The measures range from mobile working and flexible work time models to an attractive remuneration package. Above all, there is a culture of respectful cooperation and appreciation based on integrity, diversity and sustainability.” Sabine Kohleisen Member of the Board of Management of Mercedes-Benz Group AG, Human Resources & Labour Director.
Around 170,000 people from nearly 150 nations work at Mercedes-Benz worldwide. The campaign invites prospects to become part of the Mercedes-Benz team and discover the diverse development opportunities for themselves.
The campaign is made up of a media mix with a main campaign film as a 60-second commercial, 10- and 15-sec. versions for social media as well as more than 40 motifs for different target groups and work areas. The career website has also been thoroughly redesigned. Numerous context-related images complement the visual world.
GoSee : retouched.de
CREDITS
Client Mercedes Benz
Advertising Agency MDCT AG
Post Production Retouched-Studios GmbH
Photographer Camilla ARMBRUST c/o SHOTVIEW ARTISTS MANAGEMENT
About RETOUCHED-STUDIOS GMBH
WE ARE A RETOUCHING & POST PROD AGENCY BASED IN HAMBURG AND MUNICH, GERMANY. STARTING WITH RATHER BEAUTY AND SKIN RETOUCHING IN 2007 WE ARE HIGHLY SKILLED WITH TECHNICALLY DIFFICULT ADVERTISING COMPS, AND COMPLEX TASKS…. BUT WE ALSO UNDERSTAND SOCIAL MEDIA QUANTITIES. ALL OUR OPERATORS HAVE A CERTAIN FOCUS, SO THERE IS ALWAYS A SPECIALIST AT YOUR SIDE.
UNDERSTANDING THE PHOTOGRAPHERS / CLIENTS STATEMENTS IS OUR DAILY BUSINESS ONE OF OUR DIRECTORS HAS VERY SUCCESFULLY WORKED AS A BEAUTY / FASHION PHOTOGRAPHER FOR 20 YEARS. RETOUCHING AND POST PRODUCTION ARE A MATTER OF TRUST. RELY ON US. WE WILL DO ANYTHING TO BRING YOUR IDEAS TO LIFE
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