Finally, the HARIBO Gold Bear and its no less lovable-delectable colleague Mr. Gummi Bear have their very own socks ! Made possible by the fashion cooperation between Haribo and sock specialist Falke. Photographed by Stephan Glathe for the feel-good co-op were BRODYBOOKINGS models Lina and Ben.
“Generations love them and grew up with them. The HARIBO Gold Bears have been a successful product, around for more than 90 years in the deliciously fruity flavors pineapple, apple, strawberry, raspberry, juicy orange and lemon.” HARIBO.
The Falke Group, founded in 1895 by Franz Falke-Rohen, is a German family company from Schmallenberg in the Sauerland that mainly manufactures socks.
“Socks and fruit gummies are usually not mentioned in the same breath. But FALKE and HARIBO have far more in common than one might notice at first glance. Both are German family businesses with more than 100 years of history, known for their strong sense of family and their high quality standards. Their common ground is also showcased in the FALKE x HARIBO collaboration, bringing together two products that are among the all-time favorites of both young and old: the FALKE Family and the Gold Bears from HARIBO.” FALKE.
And for the little Gold Bear fans, or the young at heart, the cooperation has another highlight in store. The sky is the only limit to creativity with the FALKE x HARIBO paint set : The socks with a pre-printed Gold Bear motif can be painted to the heart’s desire – whether multicolored or just in the color of your favorite flavor.
GoSee : falke.com & brodybookings.com
CREDITS
Client Falke
Model Lina c/o Brodybookings
Model Ben c/o Brodybookings
Photographer Stephan Glathe
FEATURING: Stephan Glathe+2
About BRODYBOOKINGS
Markus Brodbeck aka Brody started casting for some directors in 1997. Good scouting and casting work made Brodycasting successful. Numerous clients and campaigns found their face with Brodycasting. In 2001 Brodymodels was founded to give special talents a home and open doors to international partners. Ever since, a few brodymodels made their way into the fashion business. A locationservice called Platzverweis in Stuttgart/Berlin offers attractive architecture for any production since 2002 and showcases in the publication of the IF Design awarded 40 Räume Stuttgart and 40 rooms Berlin. New labeled Brodybookings brings Brodycasting and Brodymodels back together and brings up a brand new artist department featuring longtime professionels and hottest new discoveries. Brody is heading the company and three more bookers are supported by 2 trainees and scouts. Platzverweis is lead by Alina Franke and one more trainee and when neeeded, some free lancers.