Claudia Bitzer : Christian Schmidt realized a new Formula E campaign including a film for technology firm ABB (ABB Asea Brown Boveri Ltd.) on commission for Serviceplan Zurich in the UK and via CGI
CREDITS / DETAILS / VIDEO EMBED LINK
Christian SCHMIDT c/o CLAUDIA BITZER realized the new Formula E campaign for ABB, the leading global technology company in the areas of power grids, electric products, industrial automation, drives, and robotics.
Produced for the introduction of the Swiss technology group as the main sponsor of the racing series were several print motifs and a film. Indoor shots were taken in Great Britain with the support of Caspar & Co, and outdoor shots were created fully in CGI together with The Scope. The film was produced by Christian in collaboration with DOP Julian Holzwarth.
The executive agency was Serviceplan Zurich with AD Hanning Beland, AB Nathalie Jakober and Account Director Nicoals Gspan.
CREDITS
DOP Julian Holzwarth
Client ABB
Production Caspar Davies
Advertising Agency serviceplan Zürich
Art Director Hanning Beland
Art Buyer Nathalie Jakober
Post Production THE SCOPE
Photographer Christian Schmidt c/o Claudia Bitzer
About CLAUDIA BITZER
Photographer Representative, based in Hamburg/Germany.
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