DUREX ‘Find Your Way’ campaign – modern educational videos on good sexual practices with vivid animations by BLUBLU STUDIOS c/o ANALOG/DIGITAL for Energy Studios

Following the success of the first series of ‘The Real Sex Guide’ videos, the new series continues to spread information on good sexual practices by means of modern & vivid animations. They were realized by BLUBLU STUDIOS c/o ANALOG/DIGITAL on commission for Energy Studios (CD: Monika Kurek), and were produced by ANALOG/DIGITAL.

“How to talk about sex? It’s still a tough nut to crack. The immense challenge in this project was depicting sensitive and intimate tips on first-time sex, anal sex and all that jazz. It was about being explicit but not uncomfortably direct, and using creative visual metaphors but avoiding WTF reactions. Did we get it right? See for yourself,” says BLUBLU STUDIOS c/o ANALOG/DIGITAL.

About BluBlu : We’re a global, design-driven animation production company which thrives on creating award-winning animated content both for online & offline use. Our goal? To help our clients and partners reach new heights thanks to compelling storytelling and distinct design. BluBlu is a home for all creative minds, and we feel privileged to be working with extraordinary people of different genders, religious affiliations, sexualities, ethnicities, social and financial backgrounds. High-end designs and successful visual storytelling are the propelling forces we use to create content that makes a change. But they also change us, make us better, keep us open, creative and thirsty for more. Our list of clients includes The New York Times, Twitter, Universal, Samsung, TBWA, DDB New York, Moderna, Lenovo, Riot Games, Deloitte, Durex, Subaru, Nickelodeon, Panasonic, Macmillan Publishers, L’Occitane, Singapore Airlines and more.

GoSee :  analogdigital.tv
 
CREDITS
Artist     BluBlu Studios c/o ANALOG / DIGITAL

About ANALOG / DIGITAL
Experience & multidisciplinary approach.
From the get-go we set out to create a production company that’s a bit different. Where no one medium is more important than the next. We’re a bit like that “slash” in our name – a bit hybrid if you will. Mixed-media experience and expertise is the core of Analog/Digital.  We’re always on the look-out for what’s next too.