In April, Hamburg-based photography duo He & Me realised the attached 2011 campaign for CRAFTER of VOLKSWAGEN commercial vehicles.
The job saw the duo travel to the largest logistics hub in Bristol, across land that is a million years old in the Lausitz to Berlin and finally to the steel factory in Duisburg.
The photographers describe the shoot as follows “Men’s dreams are fulfilled. Dimensions that made you feel small become tremendous events.”
The Crafter is considered one of the largest and most versatile light commercial vehicles. It is now also one of the most cost efficient and powerful at the same time. Available in three weight classes with various take-off and lowering weights, three wheelbases and four different designs: As a van, utility wagon, flatbed truck and chassis.
Grabarz and Partner was the supervising agency, with AB Anna Simdon, AD Andreas Miller and CD Gösta Diehl.