10.08.2021  •  Agencies NEWS

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Live every adventure as if there were no end – Riccardo Vimercati photographs the CARRERA Eyewear S/S ‘21 campaign, post-produced by ONE HUNDRED BERLIN

The Carrera brand, founded in 1956 by Wilhelm Anger, is specialized entirely in crafting eyewear and has made a name for itself worldwide, particularly with sports eyewear. Carrera stands for functionality paired with Italian elegance. Unlike hardly any other brand, the designers of Carrera sunglasses draw inspiration for their collections from retro-eyewear looks. Finest quality materials and workmanship do the rest. This gives sunglasses from Carrera not only their stunning appearance but equally impressive function and quality. Carrera sunglasses are also available with prescription lenses.

For the Spring/Summer 2021 campaign, the Italian company commissioned photographer Riccardo Vimercati, who lives in New York. The summer looks were photographed on the island of Sardinia. Responsible for post production was ONE HUNDRED BERLIN, and tells us : “Riccardo Vimercati is known for his fashion and editorial work, which is frequently commissioned by various well-known brands such as MSGM, Giorgio Armani, Aveda and many more."

CARRERA on the collection : “Live every adventure as if there were no end: Wear the attitude of the Carrera Icons collection. Strength and coolness come together thanks to the Carrera Icons collection.”

Carrera is a brand of Safilo Group S.p.A. which designs and manufactures sunglasses and sports eyewear. Founded in 1956 in Austria, the company is now based in Padua, Italy. Styling: Astor Hoxha and make-up: Tanja Friscic. GoSee : safilogroup.com & carreraworld.comonehundredberlin.com

 
Featuring: GoSee ADVERTISING
Carrera SS21 Campaign photographed by Riccardo Vimercati

Carrera SS21 Campaign photographed by Riccardo Vimercati

 
Carrera SS21 Campaign photographed by Riccardo Vimercati

Carrera SS21 Campaign photographed by Riccardo Vimercati

 
Carrera SS21 Campaign photographed by Riccardo Vimercati

Carrera SS21 Campaign photographed by Riccardo Vimercati

 
Carrera SS21 Campaign photographed by Riccardo Vimercati

Carrera SS21 Campaign photographed by Riccardo Vimercati

 
Carrera SS21 Campaign photographed by Riccardo Vimercati

Carrera SS21 Campaign photographed by Riccardo Vimercati